Lloyds Group allowing multi brand branch access

7sefton

I feel like this is the beginning of the end of LBG’s multi brand strategy. Certainly I can’t imagine Halifax still being around in England & Wales in the medium term. 

https://www.theguardian.com/business/2025/jan/09/lloyds-customers-use-halifax-bos-any-branch-job-cut-fears

GTR_King

So in the future there will only one app/website for all LBG Banks or for example on Lloyds app/website you will be able to see all your accounts with Halifax?

eskbanker

GTR_King said:

So in the future there will only one app/website for all LBG Banks or for example on Lloyds app/website you will be able to see all your accounts with Halifax?

Possibly, but that would be an entirely different initiative from this one - it's somewhat easier to access multiple websites/apps from the comfort of your armchair than it is to visit different branches (which are obviously declining in numbers), so the business case for fully unifying customer-facing systems would be less obvious....

Theleak250

It makes sense. I used to bank with Lloyds and had a Halifax nearby, yet had to go on a 20 min ride to reach the Lloyds.

i don’t think this means the brands are going. All the banks run on the same system and have done for years. They are just opening the doors to each other. 

Rob5342

I'm surprised they didn't do this years ago like HSBC did with allowing First Direct customers to use HSBC branches. It's ridiculous having two sets of branches in an age where most people bank online.

They all seem to be closely linked behind the scenes anyway. The website and app are virtually identical, and when i filled in the online form to handle my late fathers Lloyd's account I could use my Halifax account to confirm my id. 

steven141

It will also mean that you will get better support for Lloyds Bank accounts in Scotland and Bank of Scotland accounts in England and Wales. 

sausage_time

Can't RBS and NatWest customers use each others branches? 

Having said that, a very long time ago I recall using Midland Bank branches as a Clydesdale Bank customer.  Distinct and now extinct brands.

PRAISETHESUN

sausage_time said:

Can't RBS and NatWest customers use each others branches? 

Having said that, a very long time ago I recall using Midland Bank branches as a Clydesdale Bank customer.  Distinct and now extinct brands.

Yes, NatWest/RBS/Ulster went down this route a few years ago I believe. I had issues opening an RBS account a few years ago and also with an Ulster bank account application last year. In both instances, the staff at my local NatWest branch were able to assist.

steven141

I have a Lloyds account but live in Scotland and although some basic things like paying into your Lloyds Account was possible, opening a new account or product with the Lloyds brand wasn’t and they were focused on Bank of Scotland so now I’m guessing that you will have a choice of brand.

in my opinion, it’s probably time to retire the Halifax brand for current accounts etc and just keep it for Mortgages and move everyone over to Lloyds. 

35har1old

GTR_King said:

So in the future there will only one app/website for all LBG Banks or for example on Lloyds app/website you will be able to see all your accounts with Halifax?

What about BOS currently able to be viewed via Halifax and the same with BOS 

35har1old

Rob5342 said:

I'm surprised they didn't do this years ago like HSBC did with allowing First Direct customers to use HSBC branches. It's ridiculous having two sets of branches in an age where most people bank online.

They all seem to be closely linked behind the scenes anyway. The website and app are virtually identical, and when i filled in the online form to handle my late fathers Lloyd's account I could use my Halifax account to confirm my id. 

Did First Direct ever have branches?