Nationwide rebranding

Rob5342

Lot's of logos don't really make sense, they are just meant to be distinctive and easily identifiable. Nationwide has failed there by making everything so similar to Natwest.

Malchester

Love the new branding. Looks more modern and more professional. As for those who are confusing the NW icon with the NatWest icon when side by side just move them apart!!! They don't cause me to mix them up.

stclair

Malchester said:

Love the new branding. Looks more modern and more professional. As for those who are confusing the NW icon with the NatWest icon when side by side just move them apart!!! They don't cause me to mix them up.

I don’t see the confusion personally with them being side by side. 

Lightning360

GeoffTF said:

Definitely Pacman at work there. It cannot be the sun, because there is a building behind it.

It used to be a tree, now it is the Sun. 

Lightning360

I've just seen yet another comment from someone with visual difficulties that the colour choice is a poor decision and makes the branding less accessible. Nationwide replied by essentially saying "these meet our guidelines". I am really annoyed with Nationwide with this rebrand. There is clearly something wrong with the accessibility of this branding, yet Nationwide is just ignoring what people are saying about it.

Albermarle

Zaul22 said:

There's a lot more use of and focus on the word 'bank' now. Are they changing from a building society to a bank... or just want people to think they are? 

Nationwide are different from most ( all?) other building societies as they are a clearing bank. So you can bank with Nationwide in the same way as you can with HSBC, NatWest etc

Rob5342

stclair said:

Malchester said:

Love the new branding. Looks more modern and more professional. As for those who are confusing the NW icon with the NatWest icon when side by side just move them apart!!! They don't cause me to mix them up.

I don’t see the confusion personally with them being side by side. 

Looking at them side by side you can see the difference, but if you are swiping through a list of apps it's not immediately obvious which is which. Normally you'd want a clear identity to distinguish yourself from your competition so it's bizarre that they have chosen something so similar.

WillPS

Albermarle said:

Zaul22 said:

There's a lot more use of and focus on the word 'bank' now. Are they changing from a building society to a bank... or just want people to think they are? 

Nationwide are different from most ( all?) other building societies as they are a clearing bank. So you can bank with Nationwide in the same way as you can with HSBC, NatWest etc

Nationwide isn't a clearing bank. They use Barclays as their clearing bank.

MDMD

The new TV advert is shown in this article

 https://www.thisismoney.co.uk/money/markets/article-12605531/Nationwide-boost-branches-Building-society-launches-rebrand-1980s.html

inkydolphin

It's a message about keeping up with mortgage payments. If you don't keep them up, the smoke from your chimney turns into a giant pacman and eats your house while you're asleep and a crow watches on, laughing probably.