Nationwide rebranding

Rob5342

It's bizarre isn't it. I'm not sure what they are trying to achieve by copying NatWest so closely. It's a shame they don't  take the same approach with the features of their terrible app.

subjecttocontract

I don't ever recall hearing about a Nationwide rebrand. It's gone completely over the top of my head and a great number of others I suspect. What a total waste of money. Mind you I couldn't care less what they spend their money on, I'm more interested in their interest rates. If the interest rates on offer aren't competitive I don't give them a second look. Nationwide are not high on my list of those I aspire to save/invest in. The only good thing about Nationwide that I can think of is that they do have a branch on my high street so at least it's another shop that isn't sitting empty........doesn't say much for Nationwide does it.

GreenScepter

Rob5342 said:

It's bizarre isn't it. I'm not sure what they are trying to achieve by copying NatWest so closely. It's a shame they don't  take the same approach with the features of their terrible app.

They are promising better app features at some point in the future and it can't come soon enough. I swapped from NatWest to Nationwide when they had that recent £200 switch offer. Though at the time I wasn't an avid switcher so I switched my main day to day bank account instead of an alt. The downgrade in app experience has made me regret my choice, even with the £200 bonus.

I kept the NatWest app since I had a Regular Saver with them and the new Nationwide look has made it very confusing when I want to choose between the 2 banks. Not a great new image in my opinion.

Olinda99

I am genuinely interested to know what you find deficient in the Nationwide app compared with say the NatWest app

Rob5342

Olinda99 said:

I am genuinely interested to know what you find deficient in the Nationwide app compared with say the NatWest app

Well compared to Starling:

No transaction notifications
No spaces to segregate money
No way of seeing card details
No pin reminder
No card controls
No split the bill feature
No feature to see transactions on a map
New accounts take several days to show up
No cheque pay in feature
No spending analysis

Not all banks offer all those features but NationWest have none at all. For a long established brand to make so little effort is ridiculous. I wouldn't be surprised if their systems ran on Commodore 64s

EarthBoy

You forgot:

No references for any payments, neither incoming nor outgoing.

Nationwide made a big thing recently about now being able to change the reference when you send a payment. They conveniently omitted to tell anybody that the reference doesn't show on your transaction history, so you've no record of the reference you used. 

Rob5342

There's so much wrong with it that it's hard to remember it all!

GTR_King

I think nationwide are ok for bank statements! But hope with the rebrand they change it up a bit! To make them better

our local branch has got the new logo

Olinda99

thanks for the list - just goes to show that different people like different features of banking apps

I have no use for notifications, spending on a map or pots

over the years I have opened and closed many Nationwide accounts and they have all appeared pretty much instantly or at the latest the following day after overnight refresh

what I do like about the nationwide app is that you can see statements on the app without having to download a PDF.

[Deleted User]

I've just received my replacement FlexAccount debit card and noticed that it doesn't says 'Building Society' anywhere on it like all previous incarnations since the 90s. 

So if they demutualised, after say absorbing a medium sized clearing bank, they wouldn't even need to issue fresh payment cards...