Nationwide rebranding

HillStreetBlues

Rob5342 said:

They seem to be presenting themselves as a bank, using the "a good way to bank" slogan and copying NatWests logo and colour scheme.

They are also very old fashioned and seem to be focusing on older customers, saying they'll keep branches open and making no effort with their app. It might work now but I can't see how they can keep going if they are so.slow at modernising themselves.

I ended up replacing their icon with an old one as to close to Natwest

Bazzalona13295

EssexHebridean said:

For a rebranding that was apparently such a flop, it's done a decent job of keeping people talking for the past few months, hasn't it! 

I don't dislike it - no issues with the logo, although in fairness I wouldn't touch NastyWest with a bargepole borrowed from the owner of the Guinness World Record Holding Longest Barge Pole in History, so there's no issues for me with them being similar. Personally though I don't think they ARE that similar - different coloured backgrounds, for a start. Then again I also don't have many issues with the app - and will shortly have even less issues now they have announced that they're scrapping the requirement for the wretched card reader to be used. (That being the thing that made me switch our main joint current account away from them a few years ago). 

I can't speak for anyone else but my issue - if thats the right word - is simply this.....

how much money have they wasted on such pretentious twaddle that the TV advert is.

Then you have the undoubted large fee they have paid some PR group......this all for a logo which is incredibly similar to one of their main rivals.

It doesn't give a very good impression of a company who really has their customers interests at heart, or indeed have any sensible decision makers.

I will balance this by mentioning the cashback on debit card spending and the fair share payment, these were very good, just makes it all the more crazy to then waste so much money on this daftness.

WillPS

Bazzalona13295 said:

EssexHebridean said:

For a rebranding that was apparently such a flop, it's done a decent job of keeping people talking for the past few months, hasn't it! 

I don't dislike it - no issues with the logo, although in fairness I wouldn't touch NastyWest with a bargepole borrowed from the owner of the Guinness World Record Holding Longest Barge Pole in History, so there's no issues for me with them being similar. Personally though I don't think they ARE that similar - different coloured backgrounds, for a start. Then again I also don't have many issues with the app - and will shortly have even less issues now they have announced that they're scrapping the requirement for the wretched card reader to be used. (That being the thing that made me switch our main joint current account away from them a few years ago). 

I can't speak for anyone else but my issue - if thats the right word - is simply this.....

how much money have they wasted on such pretentious twaddle that the TV advert is.

Then you have the undoubted large fee they have paid some PR group......this all for a logo which is incredibly similar to one of their main rivals.

It doesn't give a very good impression of a company who really has their customers interests at heart, or indeed have any sensible decision makers.

I will balance this by mentioning the cashback on debit card spending and the fair share payment, these were very good, just makes it all the more crazy to then waste so much money on this daftness.

They're a business touting for more business. The fact they are owned by their members is neither here nor there.

Bazzalona13295

WillPS said:

Bazzalona13295 said:

EssexHebridean said:

For a rebranding that was apparently such a flop, it's done a decent job of keeping people talking for the past few months, hasn't it! 

I don't dislike it - no issues with the logo, although in fairness I wouldn't touch NastyWest with a bargepole borrowed from the owner of the Guinness World Record Holding Longest Barge Pole in History, so there's no issues for me with them being similar. Personally though I don't think they ARE that similar - different coloured backgrounds, for a start. Then again I also don't have many issues with the app - and will shortly have even less issues now they have announced that they're scrapping the requirement for the wretched card reader to be used. (That being the thing that made me switch our main joint current account away from them a few years ago). 

I can't speak for anyone else but my issue - if thats the right word - is simply this.....

how much money have they wasted on such pretentious twaddle that the TV advert is.

Then you have the undoubted large fee they have paid some PR group......this all for a logo which is incredibly similar to one of their main rivals.

It doesn't give a very good impression of a company who really has their customers interests at heart, or indeed have any sensible decision makers.

I will balance this by mentioning the cashback on debit card spending and the fair share payment, these were very good, just makes it all the more crazy to then waste so much money on this daftness.

They're a business touting for more business. The fact they are owned by their members is neither here nor there.

Maybe, but not one iota of that advert/new logo is going to attract any new customers. Why would it, its dreadful.

Their thinking on this has been badly off.

WillPS

Bazzalona13295 said:

WillPS said:

Bazzalona13295 said:

EssexHebridean said:

For a rebranding that was apparently such a flop, it's done a decent job of keeping people talking for the past few months, hasn't it! 

I don't dislike it - no issues with the logo, although in fairness I wouldn't touch NastyWest with a bargepole borrowed from the owner of the Guinness World Record Holding Longest Barge Pole in History, so there's no issues for me with them being similar. Personally though I don't think they ARE that similar - different coloured backgrounds, for a start. Then again I also don't have many issues with the app - and will shortly have even less issues now they have announced that they're scrapping the requirement for the wretched card reader to be used. (That being the thing that made me switch our main joint current account away from them a few years ago). 

I can't speak for anyone else but my issue - if thats the right word - is simply this.....

how much money have they wasted on such pretentious twaddle that the TV advert is.

Then you have the undoubted large fee they have paid some PR group......this all for a logo which is incredibly similar to one of their main rivals.

It doesn't give a very good impression of a company who really has their customers interests at heart, or indeed have any sensible decision makers.

I will balance this by mentioning the cashback on debit card spending and the fair share payment, these were very good, just makes it all the more crazy to then waste so much money on this daftness.

They're a business touting for more business. The fact they are owned by their members is neither here nor there.

Maybe, but not one iota of that advert/new logo is going to attract any new customers. Why would it, its dreadful.

Their thinking on this has been badly off.

A new logo rarely in and of itself attracts new customers, but I would suggest it's an exaggeration to confidently state definitively that the advertising campaign which they've clearly invested loads in will attract nobody.

The power of television advertising is such that you could put black text on a white screen which just says 'Nationwide offer current accounts' and expect some conversion. I don't think it's a bad campaign as it goes, there is plenty of anecdotal evidence of people acknowledging their branch promise - whether that leads to sufficient new business to justify the high cost or not is another question.

I'm sure it'll be discussed at length in their AGM, along with stats showing how effective they've been (that's the variety of statistics you might find compared 'lies' and 'damn lies', where they get to set the definitions).

Bazzalona13295

WillPS said:

Bazzalona13295 said:

WillPS said:

Bazzalona13295 said:

EssexHebridean said:

For a rebranding that was apparently such a flop, it's done a decent job of keeping people talking for the past few months, hasn't it! 

I don't dislike it - no issues with the logo, although in fairness I wouldn't touch NastyWest with a bargepole borrowed from the owner of the Guinness World Record Holding Longest Barge Pole in History, so there's no issues for me with them being similar. Personally though I don't think they ARE that similar - different coloured backgrounds, for a start. Then again I also don't have many issues with the app - and will shortly have even less issues now they have announced that they're scrapping the requirement for the wretched card reader to be used. (That being the thing that made me switch our main joint current account away from them a few years ago). 

I can't speak for anyone else but my issue - if thats the right word - is simply this.....

how much money have they wasted on such pretentious twaddle that the TV advert is.

Then you have the undoubted large fee they have paid some PR group......this all for a logo which is incredibly similar to one of their main rivals.

It doesn't give a very good impression of a company who really has their customers interests at heart, or indeed have any sensible decision makers.

I will balance this by mentioning the cashback on debit card spending and the fair share payment, these were very good, just makes it all the more crazy to then waste so much money on this daftness.

They're a business touting for more business. The fact they are owned by their members is neither here nor there.

Maybe, but not one iota of that advert/new logo is going to attract any new customers. Why would it, its dreadful.

Their thinking on this has been badly off.

A new logo rarely in and of itself attracts new customers, but I would suggest it's an exaggeration to confidently state definitively that the advertising campaign which they've clearly invested loads in will attract nobody.

The power of television advertising is such that you could put black text on a white screen which just says 'Nationwide offer current accounts' and expect some conversion. I don't think it's a bad campaign as it goes, there is plenty of anecdotal evidence of people acknowledging their branch promise - whether that leads to sufficient new business to justify the high cost or not is another question.

I'm sure it'll be discussed at length in their AGM, along with stats showing how effective they've been (that's the variety of statistics you might find compared 'lies' and 'damn lies', where they get to set the definitions).

I agree that the concept of other banks closing hundreds of branches is so so true, think we can all see that on almost every High St. I can think of 8 or 9 Barclays within 10-15 miles of me that have closed over the last 5-6 years and Nat West/HSBC branches are disappearing too.

I just don't think its been done anywhere near as well (dare I say cost efficiently) as it should have been.

But thats just my opinion, I've been with them in one form or another for 25 years and usually had really good service.

Lions_89

https://www.bbc.co.uk/news/business-68250836

The advert was terrible anyway!

An advert for Nationwide featuring the actor Dominic West has been reported to the advertising watchdog by rival bank Santander, the BBC understands.

In the advert, West plays the boss of a fictional big bank who mocks customers while planning branch closures.

The Advertising Standards Authority said it was investigating a complaint, which argued that the ad was misleading and discredited Nationwide's rivals.

Nationwide said it was aware of the complaint. 

Santander declined to comment.

Malchester

I went to my nearest Nationwide to pay in a cheque as they don't allow cheque deposits in app. The staff in Colwyn Bay branch were not helpful and told me I should use the atm outside (in the rain). They weren't interested. Now with Lloyds and better app, better customer service, better all round

Grizebeck

Malchester said:

I went to my nearest Nationwide to pay in a cheque as they don't allow cheque deposits in app. The staff in Colwyn Bay branch were not helpful and told me I should use the atm outside (in the rain). They weren't interested. Now with Lloyds and better app, better customer service, better all round

Depends on your account type.....

Lions_89

Malchester said:

I went to my nearest Nationwide to pay in a cheque as they don't allow cheque deposits in app. The staff in Colwyn Bay branch were not helpful and told me I should use the atm outside (in the rain). They weren't interested. Now with Lloyds and better app, better customer service, better all round

They really are a bank!