Nationwide rebranding

MACKEM99

On the second line take the first letter of the third word and the last 3 letters of the last word.😂

flaneurs_lobster

My, a hundred posts in two days just because Nationwide have changed their logo.

Goodness knows what would happen if they were to, say, start giving away £ millions to Johnny Come Latelys who've only joined for the switch bonus and the 5% current account.

flaneurs_lobster

Zanderman said:

xylophone said:

it does remind me of that time when they renamed Royal Mail.

Whatever happened to (Baby) Consignia?

It got lost in the post.

Returned to Sender.

morgmonster

MACKEM99 said:

On the second line take the first letter of the third word and the last 3 letters of the last word.😂

I'm glad I'm not the only person who saw that. As a 42 year old mother of 3 I was a little ashamed of myself... I hope the new strapline is out of reach of spray paint or even a strategic bit of masking tape etc on their branch windows...

Section62

flaneurs_lobster said:

My, a hundred posts in two days just because Nationwide have changed their logo.

Goodness knows what would happen if they were to, say, start giving away £ millions to Johnny Come Latelys who've only joined for the switch bonus and the 5% current account.

They may not have "£ millions" to give away to anyone after spending copious amounts of member's money on double-page newspaper spreads giving little more information other than we've-changed-except-we-haven't-really.

A rebrand is usually about moving the brand away from a dodgy past, or else striking out in a new direction.  I think the criticism here (other than the very valid points about accessibility issues) is of Nationwide's strategy - what exactly are they trying to achieve?

When they claim to be a "modern mutual" I can't help but think of 'modern auctions'... a terrible idea designed to part the gullible from their money.  Seems appropriate then.

P.s. it isn't just "because Nationwide have changed their logo" - its about everything else which goes with it.

robatwork

Anyone else remember this? 

Albermarle

Or this, the one Mrs T didn't like ?

subjecttocontract

Don't see the point. I open accounts with financial institutions based on their offers of a suitable return. It has nothing to do with their logo. Nationwide offers me an 8% reg saver and others go there for the £200 switch bonus. I couldn't care less what their new logo shows.

Freebird53

subjecttocontract said:

Don't see the point. I open accounts with financial institutions based on their offers of a suitable return. It has nothing to do with their logo. Nationwide offers me a 7% reg saver and a 5.1% easy access saver......I couldn't care less what their new logo shows.

Link to the 5.1 % Easy acess saver please.

subjecttocontract

Freebird53 said:

subjecttocontract said:

Don't see the point. I open accounts with financial institutions based on their offers of a suitable return. It has nothing to do with their logo. Nationwide offers me a 7% reg saver and a 5.1% easy access saver......I couldn't care less what their new logo shows.

Link to the 5.1 % Easy acess saver please.

Sorry.....two mistakes.
* The reg saver is 8%
* The 5.1% easy access is from Yorkshire B/Soc.....but thats a loyalty account.