Nationwide rebranding

TheElectricCow

Found it a bit strange considering they spent a lot of effort building up that whole building society part of their brand image, trying to differentiate themselves from "regular banks".

Can't say I particularly cared for it anyway though, as the end consumer it makes no practical difference to me whether they want to brand themselves as a Bank, Building Society, or Mr. Bozo's Financial Funhouse.

So far as I'm concerned Nationwide fulfils the same function as any other bank/bank-like business out there these days and the products they have on offer are the single biggest factor in deciding whether or not to bank with them. But for what it's worth I did prefer the previous design purely because it was more distinctive and unique. I've got more than enough similar looking apps already.

Lightning360

Rich2808 said:

What is the thing on the left - a house with some weird shaped crescent hanging off it?

It's meant to be the Sun. I think this is what the logo is going for, but obviously, the side of the house is just the background colour in the actual logo, so it doesn't look right.

Rob5342

Albermarle said:

I checked in the new app - it works and my money is still there - so end of the 'issue' for me.
Although hopefully the new app does not crash as often as the old one had started to do. 

That's all that matters ultimately, I tried their current account last year to get the switch bonus but I couldn't use them for my main current account as their app is bad. I may use them for savings if they had a good rate as the app doesn't matter so much then.

The message they are trying to send does seem very muddled though, we do things differently but our slogan now mentions bank and and our branding looks just like NatWest.

boingy

Thanks to this thread, I will always see PacMan from now on. 

xylophone

To me it looks like a wide, greedy mouth just waiting to gobble up the house........

Takeover looming...?

Rob5342

xylophone said:

To me it looks like a wide, greedy mouth just waiting to gobble up the house........

Takeover looming...?

Nationwest perhaps?

Rawrzy

I saw the notice in the app before about how it was going to look a bit different, and I was hoping that meant they were coming out with a new app since the current app is kind of limited. What a disappointment to find out not only is it just a branding update, but I can't even say I like the new logo all that much lol.

Section62

Lightning360 said:

Rich2808 said:

What is the thing on the left - a house with some weird shaped crescent hanging off it?

It's meant to be the Sun. I think this is what the logo is going for, but obviously, the side of the house is just the background colour in the actual logo, so it doesn't look right.

The logo used to be a tree and a building, the tree in the past was sometimes green.

In the last version the tree became stylised as a blue circle, so my guess is the red circle is now representing the tree (not the sun).

If it is meant to be the sun then someone needs to explain to the graphic designer that the house roof and wall on the left won't be so brightly illuminated if the sun is behind the hosue.

In the past Nationwide have used the Connect forum to gain member's views about design changes (typically more trivial ones like staff uniforms and card designs) but AFAIK this rebrand hasn't been subject to a Connect survey (if it was it was done very quietly)... I imagine probably because they knew the majority of members would hate it and question the waste of member's money on such a pointless exercise.

I wonder if Nationwide know the rest of the Nation have concerns over the cost of living right now?

Lightning360

Section62 said:

Lightning360 said:

Rich2808 said:

What is the thing on the left - a house with some weird shaped crescent hanging off it?

It's meant to be the Sun. I think this is what the logo is going for, but obviously, the side of the house is just the background colour in the actual logo, so it doesn't look right.

If it is meant to be the sun then someone needs to explain to the graphic designer that the house roof and wall on the left won't be so brightly illuminated if the sun is behind the hosue.

I think it looks terrible, but it is definitely meant to be the sun.

"Our updated logo draws on our heritage but is simpler and more modern. We wanted something that shows us as an organisation that supports people throughout their lives. We think a rising sun behind a home does that."

Our history | Nationwide

Albermarle

That's all that matters ultimately, I tried their current account last year to get the switch bonus but I couldn't use them for my main current account as their app is bad. I may use them for savings if they had a good rate as the app doesn't matter so much then.

and I was hoping that meant they were coming out with a new app since the current app is kind of limited

Can you say what is lacking in the app? It seems to work pretty well to me, but I am not a very demanding customer and have not used that many other banking apps .
My only gripe is that in the last 3 months it has refused to open a few times, and had to reboot the phone to get it to work again.