Nationwide rebranding

wmb194

Particularly when it’s small, when I look at the new logo I see a bird. It’s only when I look harder that I see the house and sun.

Rob5342

boingy said:

The logos:

They are uncannily similar. I installed the app on my phone as a comparison, it's very obvious which are the Halifax, Santander, Monzo, Starling, Marcus and PayPal apps when swiping through, but I have to look closely to distinguish the NatWest and Nationwide ones. Side by side you could say there is an obvious difference but if you saw a branch or poster out of the corner of your eye you wouldn't immediately notice which of the two it was, like you would for any other brand. For somewhere that claims to be different they are remarkably similar!

Lightning360

Rob5342 said:

boingy said:

The logos:

They are uncannily similar. I installed the app on my phone as a comparison, it's very obvious which are the Halifax, Santander, Monzo, Starling, Marcus and PayPal apps when swiping through, but I have to look closely to distinguish the NatWest and Nationwide ones. For somewhere that claims to be different they are remarkably similar!

It's very much a "first glance" sort of thing that makes them look similar, but that is normally how we look at apps, which was also the issue with Google making all of their apps have the same colour scheme.

Lightning360

The more I look at the reband, the more I dislike it.

I don't know what the logo is - is it a house and a tree, a house and the sun, random shapes, pacman, a bird? Really bad design.

The font and basically everything about it is so bland, and why get rid of the captital letter in Nationwide?!

It also seems strange to remove essentially every reference to Nationwide being a building society.

One of the worst rebrands in recent times.

WillPS

Rob5342 said:
For somewhere that claims to be different they are remarkably similar!

I think this encapsulates my frustration with this new set of branding they've come up with. It's like they've tried to reposition themselves as a bank and in doing so have come with something very generic which makes no attempt to appear any different from the rest of the market.

Opportunity missed.

Zanderman

roddydogs said:

What was wrong with the "CoOp"?

That, surely, cannot be confused with this!

gsmh

I really like the rebrand. About time too.

Bazzalona13295

boingy said:

The logos:

At least on my phone the app is still showing with the white background. Guess it will irrespective of rebranding thankfully.

Bazzalona13295

I remember when Thomas Cook spent a fortune changing the logo etc, all signage, paperwork, uniform badges etc had to be changed.

At the same time they were shedding staff (we know how that ended up) and to top it all the new logo/colour scheme wasn't anywhere near as attractive as the previous one.

I do sometimes wonder who makes these decisions, do they have some (in their opinion) trendy PR analyst who thinks this will make a difference.

It doesn't. Money down the drain.

oldagetraveller1

That's Pac-Man about to eat a Monopoly Game hotel?