Memory foam/pocket sprung mattress (merged threads)

kwaichi

Tim_Deegan wrote: »

This is now turned into personal abuse, I haven't told any lies. What would be the point as it wouldn't benefit me in any way to do so?.......please just answer the question about how many mattresses you have reviewed?

Yet you accuse me of being a salesman for ergoflex when you could have done just a tiny bit of research that proves I am anything but. How about you just do a little research now and you can see exactly how many mattresses I have reviewed. Instead of taking other people's views and turning it into fact, how about doing your own research. You do after all tout yourself as an expert in the field. I'm sure people would appreciate your advice a lot more if they really felt like it wasn't totally biased to boost your own sales figures.

I could at this point go back through the thread and count the number of people who share this view and say it was hundreds but I'm far more impartial than that.

kwaichi

Tim_Deegan wrote: »

The which magazine can only be used as a very rough guide, and is flawed in many ways. However for any mattress to come BOTTOM isn't a good sign.

Your camparison to cars is complete rubbish. Cars are made from 1000's of components which would all be different when made by two different manufacturers. A mattress is made of very few components, and Ergoflex make a big deal out of their mattresses being almost the same spec as Tempur, but at a lower price. This is the whole basis of their marketing, and they are trying to get sales out of Tempur's name. The multiple use of the word Tempur on their web site is also clear key word spamming.

A pocket sprung mattress consists of hundreds of springs. The composition of memory foam is complex otherwise you would just manufacture it yourself and sell B2b. Memory foam mattresses are more than 2 bits of fabric glued together.

I can't believe you are still trying to slate the Ergoflex brand for no reason other than personal gain. People can obviously look you up through earlier threads/ google etc to find out where you sell your beds. It doesn't take the average forum user much to figure that out. Clever word placement on websites is normal practice to gain placement on google search ranking. If google have any issue with it they can always demote their placement.

Spamming is something else altogether.

kwaichi

LAdamson wrote: »

Tim,

It's unreasonable for you to hold up your hands as am impartial purveyor of advice, as you own a bed shop on ebay... You are entitled to your opinion as is anyone else, but kwaichi has a point, you are the only one on this forum that makes a living out of selling beds...

I've looked through previous threads and let's be honest, the only reason you don't promote the items you sell any more is because you've been warned by the moderators about this, multiple times...


Take these posts as an example:

30-01-2009, 11:35 PM #2190 OLD TIMER
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Join Date: Jan 2009
Post Count: 5
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Good evening,AT LAST Someone out there that can see beyond the smokescreen put out on the "La Romantica" forum ! I for one , and i am sure there are many more like me would NEVER have heard of this company if it wasnt`for this site. AS for the advice you get from Mr Deagan,i think of him the same as i would if i was to buy a car.Would you believe the salesman? He never speaks highly of anything other than pocket sprung,double sided memory foam mattresses.WHY you may ask? Is this the only mattress in the whole world that is any good for the money?OR could it be that he is just about the only one on the planet that sells them! No matter what you have in mind he either rubbishes them or makes out you are paying too much for them. Is there NO other bed manufacturer that can make a decent bed? All this talk about "sorry i cannot comment about this item as i sell them "is cobblers,because within minutes some "Deegan"worshipper comes along and tells people about his Ebay shop and the name of it. I once mentioned on here i had heard how good an item was,in reply to another members over a particular mattress and both our posts were erased,but then again we were talking about a latex mattress which Mr Deegan does`nt sell. You have found youself an exellent FREE advertising web here,hav`ent you Tim? AS the saying goes........You cant` fool ALL the people ALL of the time. These are purely my observations and i am not looking to start an argument with Tim or anyone else. I will now sit back and wait for my comments to be removed.Goodnight.
And this:

-01-2009, 7:42 PM #2189 MrBruce
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Tim Deegan: You asked a question in an open forum. So this generally means that it is an open question.

Tim, this is exactly what I asked:
Hi Mama Mia, we've been looking at one of these (and others) since the New Year but we're hesitant to 'jump in' as you can't try them in the shops.
Please could you tell me how you find it? I'm 15 stone and over 6ft, and my wife is a tiny 8st. I'm worried that we'll end up with the 'see-saw' problem we have currently, where I get nagged to death if I go to bed later than her, and my wife's worried about it getting too hot, as she's going through 'that' period in her life if you know what I'm saying. Is it also true that you get stuck in one position and have to wrestle out of a hole to turn over?

If you class this as an open question, I'm not sure where to start explaining the English language to you... It appears pretty direct an succinct to me.
Quote:
Originally Posted by MrBruce
Had I already decided to purchase this mattress, then I would have done so. However as I stated, we had concerns. This is exactly why I wanted to take this opportunity to ask questions of someone with real experience of it.
Tim Deegan: And I took the time and effort to answer as someone who hears 1000's of comments from many different people about all sorts of beds and mattresses. So you could call it an expert opinion.

I wouldn't call this an expert opinon - more a bed salesman with 'beds to shift's' opinion. And once again, no one asked for your thoughts, you chose to provide them without invitation.

Tim Deegan: I have never hidden the fact about what I do. The truth is that all the advice I give is 100% impartial. I am also a consumer who hates to see people ripped off by sales hype. At no point was I trying to sell you anything. I was trying to help prevent you making what could be an expensive mistake.

Would anyone with an IQ reaching three digits, class someone with a business selling beds, as someone in a position to provide '100% impartial advice' I'm afraid I don't believe that Tim altruistically spends his time on this site helping the 'needy of sleep' with absolutely no commercial interest.

Tim Deegan: There are loads of people who sell the same products as me. So the chances of me gaining anything from hours of my time on here would be very slim indeed.

Really? You have recommended the 'la Romantica' mattress on this thread alone, tens of times... I have no idea whether it's good bad or indifferent, but if you go to Google UK and type it in, (as 80% of internet searches do) I can find three sellers ;
1) The Manufacturer,
2) 'Bedlum beds' (YOUR COMPANY) and
3) TIM DEEGANS EBAY SHOP
I wouldn't class that as 'loads'... more a 2 in 3 chance of the sale...

Tim Deegan: It is a well known marketing tactic used by many companies. There are even web sites owned by manufacturers that claim to be impartial, but recommend the manufacturers products.........it's the world we live in I'm afraid. You shouldn't be so naive to think that it doesn't go on.


Not sure if Ergoflex own the Telegraph, but will check it out... ?

I think the problem here Tim, is that I wasn't naive enough to be put 'off course' by you. You rubbish every item people ask questions about on this site when your Ebay shop doesn't stock them, and were trying to steer me into one of your beds - all 100% impartially of course.


Tim Deegan: For what.........taking my valuable time and effort to try and help someone by being 100% honest, only for them to question my integrity.

Don't listen to any of my advice if you are so paranoid. That's your choice.


Once again, no one asked for your opinion or time - you chose to provide your impartial opinion in a direct Q & A between two users yourself, without invitation. I've got no problem with this, as it is a forum. But seriously, you can't see why I'm suspicious of your opinion?

I have no axe to grind with you Tim, nor do I want to harm your business. However you must appreciate that some people may want to communicate about mattresses and beds without your direct involvement, and you shouldn't be so personal or defensive when people disagree with you, or wish to enquire about a brand or item you don't sell - for the vast majority, it ruins your credibility.



I think this says volumes...

Now that's what I call research! I just had a look at Bedlum beds on Ebay and found that Tim is doing exactly what he is doing here on ebay reviews.

THIS IS A DIRECT COPY FROM BEDLUM BEDS REVIEW ON EBAY

I would like to bring peoples attention to a number of mattresses on ebay that aren't what they are claimed to be.

The sellers of the mattresses in question are either describing them as 'Reflex Memory Foam', or some even just describe them as memory foam mattresses.

The truth is that the only genuine memory foam is 'Visco Elastic Memory Foam', which has slow reacting properties. Reflex foam is basically sponge that you would find in many soft furnishings, and is far cheaper. Reflex foam is often used as the bottom layer, with memory foam on top.

Don't think that just because a seller has good feedback, that their mattresses are genuine memory foam. These sellers have conned thousands of people in the past into thinking that they have bought memory foam mattresses because they don't know what a memory foam mattress should feel like. However in most cases you will find that one or two buyers have questioned the construction of the mattresses. So search through the sellers feedback and look for any neutral or negative feedback, then if in doubt ask us.

If you follow these simple rules you shouldn't be taken for a ride:

Don't buy a mattress that is described as 'Reflex Memory Foam'. Those described as reflex/memory foam should be geniune as they are often made from a layer of each.
If the seller doesn't state the depth of the memory foam (2" to 2.5" is the optimum), then ask.
If a seller says that the whole depth of the mattress is memory foam, then it isn't memory foam (unless it is just a topper).
If there is a cut through drawing of the mattress it should show a layer of memory foam on top of (or occasionally also underneath) the spring layer. The spring layer can be either proper springs or reflex foam. This layer is important as memory foam doesn't give any bounce, and you would just sink right into it.
Don't buy if the listing shows a cut through drawing showing foam only in the middle.
For legal reasons we have to be careful about naming the sellers or the item numbers. However if you are suspicious that a mattress is not memory foam when it claims to be, then feel free to contact us, and we will give you an honest opinion.

END OF QUOTE

Yet again opinion turns into fact. Things like optimum foam depth and a direct order not to buy if someone includes a picture of a cross section of foam in their bed diagram! Surely a cross section of a memory foam mattress would show only foam?

Tim_Deegan

kwaichi wrote: »

Now that's what I call research! I just had a look at Bedlum beds on Ebay and found that Tim is doing exactly what he is doing here on ebay reviews.

THIS IS A DIRECT COPY FROM BEDLUM BEDS REVIEW ON EBAY

I would like to bring peoples attention to a number of mattresses on ebay that aren't what they are claimed to be.

The sellers of the mattresses in question are either describing them as 'Reflex Memory Foam', or some even just describe them as memory foam mattresses.

The truth is that the only genuine memory foam is 'Visco Elastic Memory Foam', which has slow reacting properties. Reflex foam is basically sponge that you would find in many soft furnishings, and is far cheaper. Reflex foam is often used as the bottom layer, with memory foam on top.

Don't think that just because a seller has good feedback, that their mattresses are genuine memory foam. These sellers have conned thousands of people in the past into thinking that they have bought memory foam mattresses because they don't know what a memory foam mattress should feel like. However in most cases you will find that one or two buyers have questioned the construction of the mattresses. So search through the sellers feedback and look for any neutral or negative feedback, then if in doubt ask us.

If you follow these simple rules you shouldn't be taken for a ride:

Don't buy a mattress that is described as 'Reflex Memory Foam'. Those described as reflex/memory foam should be geniune as they are often made from a layer of each.
If the seller doesn't state the depth of the memory foam (2" to 2.5" is the optimum), then ask.
If a seller says that the whole depth of the mattress is memory foam, then it isn't memory foam (unless it is just a topper).
If there is a cut through drawing of the mattress it should show a layer of memory foam on top of (or occasionally also underneath) the spring layer. The spring layer can be either proper springs or reflex foam. This layer is important as memory foam doesn't give any bounce, and you would just sink right into it.
Don't buy if the listing shows a cut through drawing showing foam only in the middle.
For legal reasons we have to be careful about naming the sellers or the item numbers. However if you are suspicious that a mattress is not memory foam when it claims to be, then feel free to contact us, and we will give you an honest opinion.

END OF QUOTE

Yet again opinion turns into fact. Things like optimum foam depth and a direct order not to buy if someone includes a picture of a cross section of foam in their bed diagram! Surely a cross section of a memory foam mattress would show only foam?

I'm sorry but you are very very wrong. There are a few sellers who are selling reflex only mattresses as memory foam mattresses. And I'm trying to stop people being ripped off by them. In fact some have now been investigated and stopped from ripping people off.

As for doing research into you........why should I???? I asked a simple question, how many mattresses have you reveiwed, as you seem to think you are an expert, but obviously have very lttle knowledge.

I have not slated Ergoflex, all I have done is said that it isn't the best construction for a memory foam mattress. The reasons why most memory foam mattresses on the market are reflex foam/memory foam are as follows:

• Anyone can buy the various layers of foam and glue them together, then put them in a cover. So you wouldn't need to be an experienced bed manufacturer to do so.
• If you can vacuum pack the mattresses then they can be very cheap to transport.

This is why so many companies have jumped on the memory foam band wagon and started manufacturing reflex foam/memory foam mattresses. The truth is that the best type of memory foam mattress for back support is pocket sprung with memory foam.

The only gripe I have with Ergoflex is the way they use Tempur as a comparison in order to key word spam, and get sales.


As for people who have questioned my impartiallity, there have been a few paranoid people like yourself, who can't believe that someone who sells a product could actually give honest impartial advice. However for each doubter there have been many more who have been very grateful of the advice I have given. If you do your research properly then you would know this. You would also know that I have advised many people on buying mattresses that I don't sell.

For your information I have many sources for my research, of which only part of it is litening to 1000's of poeples feedback (although this is often the best research). You think people should listen to your opinion, when you are only one person, yet my views come from listening to 1000's.

Now can we let this thread return to what it is supposed to be for please?

juliab_3

Hi, I have been mattress shopping on an off for a month or two and after reading this thread at least I have been able to narrow my choices, but wondered if you could help me.

I originally started looking at the Tempur mattresses (a friend recommended them) but have dismissed them as I have read they make you hot in bed, which is not good for us.

So I have started looking at the pocket sprung/foam ones as I think they will most probably tick all our boxes… 1) be suitable to live a long life on a slatted bed base, 2) be suitable to support both me and my husband (I am about half my husbands weight) 3) not make us hot, 4) be medium to firm in support to cope with my husbands back issues but not cause me to perch on top of it like I’m laying on a slab of concrete.

Anyway after some research we have come up with the following. And I have tested the top three. But from what I have read I should not go for the sleep master one as it uses foam encapsulated pocket springs? Is that correct? Also I wasn’t too keen on the aloe in the Rest Assured. Are there any others (pocket sprung/memory foam that I should take a look at?


1) Healthbeds Memory-med 1400

2) Sleepmaster Sensaform Chic Mattress

3) Rest Assured Sanctuary Memory Allure

I have seen on Rest Assureds web site they do a memory mattress specifically for bedsteads. Is this one likely to be more suitable than the one above? And do the mini springs in the mattress above make the mattress better?

4) Sealy RPC 7000

I have read about not butting pocket springs on slatted bases cos of the problem with them pushing through between the slats but I was told by one sales chap to add extra slats and move the springs closer together…is this enough cos I do not want to spend £600+ on a mattress to wreck it in a year or so. Any help would be great.

kwaichi

Tim_Deegan wrote: »

I'm sorry but you are very very wrong. There are a few sellers who are selling reflex only mattresses as memory foam mattresses. And I'm trying to stop people being ripped off by them. In fact some have now been investigated and stopped from ripping people off.

As for doing research into you........why should I???? I asked a simple question, how many mattresses have you reveiwed, as you seem to think you are an expert, but obviously have very lttle knowledge.

I have not slated Ergoflex, all I have done is said that it isn't the best construction for a memory foam mattress. The reasons why most memory foam mattresses on the market are reflex foam/memory foam are as follows:

• Anyone can buy the various layers of foam and glue them together, then put them in a cover. So you wouldn't need to be an experienced bed manufacturer to do so.
• If you can vacuum pack the mattresses then they can be very cheap to transport.

This is why so many companies have jumped on the memory foam band wagon and started manufacturing reflex foam/memory foam mattresses. The truth is that the best type of memory foam mattress for back support is pocket sprung with memory foam.

The only gripe I have with Ergoflex is the way they use Tempur as a comparison in order to key word spam, and get sales.


As for people who have questioned my impartiallity, there have been a few paranoid people like yourself, who can't believe that someone who sells a product could actually give honest impartial advice. However for each doubter there have been many more who have been very grateful of the advice I have given. If you do your research properly then you would know this. You would also know that I have advised many people on buying mattresses that I don't sell.

For your information I have many sources for my research, of which only part of it is litening to 1000's of poeples feedback (although this is often the best research). You think people should listen to your opinion, when you are only one person, yet my views come from listening to 1000's.

Now can we let this thread return to what it is supposed to be for please?

I am far from paranoid Tim. You may continue your personal attacks on me but I don't think it will do you many favours. It comes down to this, whether I have reviewed 1 mattress or 8 million mattresses on my video blogs, I have touched, seen and felt the Ergoflex mattress. As I now also own one I have slept on it for a long enough period to have a fair judgement on the quality and build of the product. If you own a 50 inch Sony LCD TV for long enough you will notice whether the picture and sound are good and you would have enough comparisons from visiting friends etc to make a sound judgement.

If I was a neutral reader I would far prefer to hear what someone thought who actually owns the product thinks rather than a bed salesman who can obviously talk the talk. You say that your advice comes from feedback from thousands of people. If my Pharmacist gave me a drug without bothering to look up whether it was unsafe for me but thousands of people told them that they thought it was fine, then I would report that pharmacist to the royal pharmaceutical society for negligence!

I think it is great that you believe in the products you sell, but that does not mean that every type of other product on the market is rubbish. If a memory foam mattress like Tempur is so bad then why can you get it prescribed for a bad back in so many countries? If Ergoflex sells dodgy memory foam mattresses then why does a programme like Deal or no deal approach them for a mattress when one of their tetraplegic contestants needs one? I don't ever hear of the medical profession prescribing a pocket sprung mattress with 2" of memory foam on both sides!

Perhaps instead of begrudging other companies success, you should reassess your own marketing strategy. Posting on sites like this and ebay reviews are probably just wasting time that you could provide elsewhere to increasing sales for your business. I couldn't help to notice that you've only shifted about 100 units on ebay in the last year.

If you need some help with your marketing technique then I am happy to help you, but you should really stop making claims about things you do not know much about. Remember that everything you post here is in writing and someone could come after you with a lawsuit if you're not careful.

kwaichi

juliab wrote: »

Hi, I have been mattress shopping on an off for a month or two and after reading this thread at least I have been able to narrow my choices, but wondered if you could help me.

I originally started looking at the Tempur mattresses (a friend recommended them) but have dismissed them as I have read they make you hot in bed, which is not good for us.

So I have started looking at the pocket sprung/foam ones as I think they will most probably tick all our boxes… 1) be suitable to live a long life on a slatted bed base, 2) be suitable to support both me and my husband (I am about half my husbands weight) 3) not make us hot, 4) be medium to firm in support to cope with my husbands back issues but not cause me to perch on top of it like I’m laying on a slab of concrete.

Anyway after some research we have come up with the following. And I have tested the top three. But from what I have read I should not go for the sleep master one as it uses foam encapsulated pocket springs? Is that correct? Also I wasn’t too keen on the aloe in the Rest Assured. Are there any others (pocket sprung/memory foam that I should take a look at?


1) Healthbeds Memory-med 1400

2) Sleepmaster Sensaform Chic Mattress

3) Rest Assured Sanctuary Memory Allure

I have seen on Rest Assureds web site they do a memory mattress specifically for bedsteads. Is this one likely to be more suitable than the one above? And do the mini springs in the mattress above make the mattress better?

4) Sealy RPC 7000

I have read about not butting pocket springs on slatted bases cos of the problem with them pushing through between the slats but I was told by one sales chap to add extra slats and move the springs closer together…is this enough cos I do not want to spend £600+ on a mattress to wreck it in a year or so. Any help would be great.

I understand the gamble of spending so much on a Tempur mattress but why not try their 60 night trial to see if it really does make you hot or not? Tempur have a new range of mattresses out with increased airflow.

Tim_Deegan

juliab wrote: »

Hi, I have been mattress shopping on an off for a month or two and after reading this thread at least I have been able to narrow my choices, but wondered if you could help me.

I originally started looking at the Tempur mattresses (a friend recommended them) but have dismissed them as I have read they make you hot in bed, which is not good for us.

So I have started looking at the pocket sprung/foam ones as I think they will most probably tick all our boxes… 1) be suitable to live a long life on a slatted bed base, 2) be suitable to support both me and my husband (I am about half my husbands weight) 3) not make us hot, 4) be medium to firm in support to cope with my husbands back issues but not cause me to perch on top of it like I’m laying on a slab of concrete.

1. Most pocket sprung mattresses aren't suitable for slats more than 1" apart. Except for those with memory foam on both sides, because the memory foam on the bottom spreads the weight out. So you would be able to use them with gaps of up to 3". Many manufacturers say that you can use theirs on a slatted base......you can, but they won't last as long. You can modify you bed by either adding extra slats, or laying a sheet of pegboard (hardboard if you can't get it) over the slats.
   
2. Most good quality pocket sprung mattresses would be suitable to support both of you, but if you are very light then I wouldn't go too firm.
   
3. If the mattress has full size pocket springs (not the reflex foam encapsulated type), and the memory foam is only 2" to 2.5" then you should have no problem with temperature.
   
4. Its only with open coil sprung or reflex foam mattresses that you need firm support for back problems. This is because soft mattresses of this type can sag in the middle where most of the weight is. With pocket sprung mattresses this isn't a problem due to the way it works.

juliab wrote: »

Anyway after some research we have come up with the following. And I have tested the top three. But from what I have read I should not go for the sleep master one as it uses foam encapsulated pocket springs? Is that correct? Also I wasn’t too keen on the aloe in the Rest Assured. Are there any others (pocket sprung/memory foam that I should take a look at?


1) Healthbeds Memory-med 1400

2) Sleepmaster Sensaform Chic Mattress

3) Rest Assured Sanctuary Memory Allure

I have seen on Rest Assureds web site they do a memory mattress specifically for bedsteads. Is this one likely to be more suitable than the one above? And do the mini springs in the mattress above make the mattress better?

4) Sealy RPC 7000

I have read about not butting pocket springs on slatted bases cos of the problem with them pushing through between the slats but I was told by one sales chap to add extra slats and move the springs closer together…is this enough cos I do not want to spend £600+ on a mattress to wreck it in a year or so. Any help would be great.

There have been a few negative reports about the Sensaform in the MSE forums, so it might be worth doing a search on them.

Did you know that Rest Assured and Sealy are the same company as Silentnight (again do a search in these forums).

My advice would be to go for smaller independent manufacturers where you are more likely to get much more for your money.

Tim_Deegan

kwaichi wrote: »

I am far from paranoid Tim. You may continue your personal attacks on me but I don't think it will do you many favours. It comes down to this, whether I have reviewed 1 mattress or 8 million mattresses on my video blogs, I have touched, seen and felt the Ergoflex mattress. As I now also own one I have slept on it for a long enough period to have a fair judgement on the quality and build of the product. If you own a 50 inch Sony LCD TV for long enough you will notice whether the picture and sound are good and you would have enough comparisons from visiting friends etc to make a sound judgement.

If I was a neutral reader I would far prefer to hear what someone thought who actually owns the product thinks rather than a bed salesman who can obviously talk the talk. You say that your advice comes from feedback from thousands of people. If my Pharmacist gave me a drug without bothering to look up whether it was unsafe for me but thousands of people told them that they thought it was fine, then I would report that pharmacist to the royal pharmaceutical society for negligence!

If you are going to continue this childish argument then at least read my posts.......I have told you over and over again only some of my research comes from people who own them, and the rest comes from many independent sources. You continuously contradict yourself by saying that people should listen to you when you have only tried out one mattress, and that all the 1000's of reviews from people I have spoken to should be ignored. So why do you think you are an expert?

I have a huge experience with most types of mattresses, including different types of construction, what is actually beneficial rather than being a gimmick. Also what gives the best support, comfort, and temperature for the majority of people......you don't.

kwaichi wrote: »

I think it is great that you believe in the products you sell, but that does not mean that every type of other product on the market is rubbish. If a memory foam mattress like Tempur is so bad then why can you get it prescribed for a bad back in so many countries? If Ergoflex sells dodgy memory foam mattresses then why does a programme like Deal or no deal approach them for a mattress when one of their tetraplegic contestants needs one? I don't ever hear of the medical profession prescribing a pocket sprung mattress with 2" of memory foam on both sides!

Perhaps instead of begrudging other companies success, you should reassess your own marketing strategy. Posting on sites like this and ebay reviews are probably just wasting time that you could provide elsewhere to increasing sales for your business. I couldn't help to notice that you've only shifted about 100 units on ebay in the last year.

If you need some help with your marketing technique then I am happy to help you, but you should really stop making claims about things you do not know much about. Remember that everything you post here is in writing and someone could come after you with a lawsuit if you're not careful.

You really are very nieve aren't you.........your comments are getting stupid and pathetic, so go away :rotfl::rotfl::rotfl:

Tim_Deegan

kwaichi wrote: »

I understand the gamble of spending so much on a Tempur mattress but why not try their 60 night trial to see if it really does make you hot or not? Tempur have a new range of mattresses out with increased airflow.

You have just proved your lack on knowledge of mattresses......even common sense will tell you that when you lay on a foam mattress the air channels will be squashed flat. I have actually spoken to a couple of manufacturers, who off the record will admit to people in the trade that air flow channels are just a gimmick, just like many other features in the bed industry.