LLoyds and Halifax 'co servicing'

Rob5342

jackjones01 said:

It makes you wonder they don't just merge all the brands into one. 

Lloyds and Halifax are essentially the same thing just with different branding. The website and app are pretty much identical apart from the branding, and if you compare their products it's difficult to find any differences. They must have some marketing reason for running two near identical brands, probably to exploit the history, brand recognition and loyalty thst goes with each one. 

flaneurs_lobster

The_Groat_Counter said:

confederated said:

jackjones01 said:

It makes you wonder they don't just merge all the brands into one. 

Yes. Do away with the Halifax brand and keep BOS for Scotland and Lloyds for England and Wales. It is pragmatic to keep a separate Scottish identity, like the Royal Bank of Scotland. Makes sense.

Keep the heritage of all of them fused together into a funky new name for the finance world - La BOSH.

If that's not a cool, new FinTech bank by mid-2026 I'll be surprised. 

boingy

Really odd decision that we still need to keep the separate apps. Either all the accounts are in one place or they aren't.

Rob5342

boingy said:

Really odd decision that we still need to keep the separate apps. Either all the accounts are in one place or they aren't.

It's quite common to brand identical things differently for marketing purposes. The Citroën C1 and Peugeot 107 are fundamentally the same car for example , just with a different badge and a few minor changes.

The reason Halifax and Lloyd's accounts need different apps will be for commercial/marketing reasons rather than technical ones. They are putting time and effort into keeping them separate because they think it benefits them. 

flaneurs_lobster

Rob5342 said:

The reason Halifax and Lloyd's accounts need different apps will be for commercial/marketing reasons rather than technical ones. They are putting time and effort into keeping them separate because they think it benefits them. 

Could be that banking regs keep them apart - Lloyds have a separate banking licence from that for Halifax/BoS.

But yes, Halifax ("Building Society", nationwide branch network) is kept separated from BoS (Bank, Scotland only), presumably for marketing reasons.

ChirpyChicken

These brands will merge . No reason not to

huw01

I can see the Halifax brand being subsumed into Lloyds bank brand over time. Bank of Scotland is a different matter, don't know the ins and outs but they issue bank notes and have brand recognition in Scotland. Also they're the oldest bank in Scotland.so I can't see it being retired and rebranded as Lloyds

Lightning360

Yeah, RBS got enough backlash for daring to change its colour from blue to purple. Apparently that was anti-Scottish. Can't imagine RBS or BOS will ever go completely.

Eco_Miser

Also in the email it says "If your circumstances mean this change might affect who can see certain accounts or impact your financial independence, we're here to support you. ", which suggests to me that one partner in a joint account at Lloyds may be able to see the other partner's Halifax accounts, or vice versa, or it may be about POA or third party mandates.

vic_sf49

boingy said:

Really odd decision that we still need to keep the separate apps. Either all the accounts are in one place or they aren't.

That was my thinking too.

Either have all accounts in one app, with all the functionality, or what's the point.