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Mysupermarket closing - alternatives?

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  • Larches
    Larches Posts: 68 Forumite
    Sixth Anniversary 10 Posts Name Dropper
    Maybe that explains why I've had a normal price alert email from them this morning (a very useful one as it happens) - despite the fact that the website now just goes to a holding page about the closure. Fingers crossed that a rescue may yet happen.
  • carpy
    carpy Posts: 1,089 Forumite
    Part of the Furniture 500 Posts Name Dropper
    i'm surprised there has been no comment yet from Martin Lewis....
  • lindos90
    lindos90 Posts: 3,211 Forumite
    Part of the Furniture 1,000 Posts Name Dropper Combo Breaker
    I'm back o this post again, surprised that I'm receiving price drop alerts after the closure date! My first thought was maybe the site is still open bus alas not. Could be these prices were known about before the 1st :(  
  • lindos90 said:
    I'm back o this post again, surprised that I'm receiving price drop alerts after the closure date! My first thought was maybe the site is still open bus alas not. Could be these prices were known about before the 1st :(  
    Probably the price gathering and alert sending processes are still running but they've turned off the website. A potential buyer would rather take over with everything up to date and just have to rebrand the website and turn it back on.
  • blueben
    blueben Posts: 7 Forumite
    Part of the Furniture Combo Breaker First Post

    The internet is littered with comparison sites for everything. Insurance, utilities etc. but the annual cost of these is nothing for most of us compared to the what we spend in supermarkets on an annual basis so I find it staggering that MySupermarket was the only comparison site for groceries and now even that has gone. The goodbye notice from the CEO on the website claims that tens of millions of people used the site over the years. If that is true, was it not making a healthy profit? I would gladly have subscribed or put up with far more adverts to continue to use it.


  • I was in Bookers today and working out if something was cheaper in the supermarket. I opened up the Mysupermarket website, and a notice of closure was there. I tried the app and nothing happening. Never had the email so a complete surprise to me. I have used it regularly to find the lowest price on the everyday products I used. 

    I do hope it is bought ora replacement found. I looked at Google shopping, and it compares only online shopping and won't always let you see other supermarkets. 
  • DCFC79
    DCFC79 Posts: 40,641 Forumite
    Part of the Furniture 10,000 Posts Name Dropper
    This a shame as like other posters I used it to see who had what on offer, much easier than going to the website of each retailer.
  • BoxerfanUK
    BoxerfanUK Posts: 727 Forumite
    Part of the Furniture 500 Posts Photogenic
    edited 3 March 2020 at 8:36PM
    Such a shame that Mysupermarket has closed  :'(  I used it every week and would happily have paid an annual subscription for this service.  As someone said earlier, with all the insurance comparison sites and their like and yet only one price comparison for supermarkets and now that's gone it's such a shame.  Come on Martin snap this one up please.
  • hpuse
    hpuse Posts: 1,161 Forumite
    Part of the Furniture 1,000 Posts Name Dropper Combo Breaker
    edited 3 March 2020 at 9:40PM
    It may be the cost of aggregation of retail prices, i.e supermarkets would have charged a hefty price tag to sell their own pricelists in bulk every week to MSM  - forcing them out of business.
    It is hard to sustain the operating model with just ad revenue given the scale of operation, especially when there is no click thru' revenue.
    Sad to see them going out, it has helped me save £100s in the last 3-4 yrs especially FMCG items.

  • Rosa_Damascena
    Rosa_Damascena Posts: 6,992 Forumite
    Fifth Anniversary 1,000 Posts Homepage Hero Name Dropper
    Bikerpig said:
    I was in Bookers today and working out if something was cheaper in the supermarket. 
    I have never found Bookers to be particularly good value! Its buying in bulk without the economy of scale  :/
    No man is worth crawling on this earth.

    So much to read, so little time.
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