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Supermarket's Own Brand Value Ranges Disappearing?
in Food shopping & groceries
60 replies 22K views
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100% agreed. The disappearing ketchup really irritated me too. They don't even have the value one at my local store anymore. It's all shelves upon shelves of Heinz. With a few Hellmans at the bottom.
As long as the porridge oats don't go I can cope. They've been 75p for the last 5 years.
Seems they are trying to give the impression of getting a better product (which may or may not be true, I don't know) for the same price.
As in the post above, Suntrail Farms grapes are the same size & price as the old EV ones.
Maybe others would like to share their finds.
Had to point that out to a fellow customer a few weeks ago.
Maybe will come back as new packaging, or new weight and probably new price.
Its that odd thing of some customers won't buy it if it is labelled basics/value but the same product at the same price but with regular label, they will purchase.
But other customers if they don't see the basics label they assume it is a more expensive product, even without looking at the price.
Just depends if you are quality or value focused I guess.