Supermarket's Own Brand Value Ranges Disappearing? 22 October 2015 at 4:57PM in Food shopping & groceries 60 replies 22K views

hilstep2000

According to my DIL. Tesco are withdrawing a lot of their Everyday Value Range . The idea is to compete with Lidl and Aldi so they are reducing their prices on their regular products.
She said that if you go into the store, look at the shelf ticket. If it has an asterisk next to it, that will be withdrawn, so if it's a favourite, stock up before it's stopped.
Just informing everyone.
Hope it helps.

peewhyeff

Used to buy everyday value bead, muesli, jam, ginger biscuits but I now buy these items, and way up in quality , in Lidl. So I'll probably stick with Lidl.

lucinad

i have noticed some things are already gone from my tesco, i used to buy the 25p pittas (they are not available to buy anymore and havent been for months) and i noticed the EV lemon squash isnt available to buy anymore either

lucinad

does this mean they will be reducing their regular brand to EV prices on some items?

robin58

lucinad wrote: »

does this mean they will be reducing their regular brand to EV prices on some items?

Don't be daft. They will charge at price of the one brand up.

So basically you will pay more for the same product.

The whole point of getting rid of the EV is to make you buy their next brand up (which some are usually the same as the EV.) , so they can make a better profit margin.

jon81uk

This artcle is almost from a year ago, but this section does suggest they are going to drop the price of the regular Tesco range and eliminate value. They want to aim to offer better quality that Lidl/Aldi for the same price.

http://www.theguardian.com/business/2015/apr/22/tescos-troubles-its-easy-to-keep-a-quiet-store-clean

"Black suggests Tesco could merge its cheapest Everyday Value range with its main Tesco-branded line. Making things simpler would enable Tesco to cut the price of its main line further while really challenging the discounters on quality."

teddysmum

There were no Everyday bananas, in our large Extra, at the weekend; just loose or bagged organic. However, I rarely bought the Everyday ones as loose worked out cheaper, probably because of the cost of packaging.


There were lots of end-of-line,50% off offers on shelves in many departments, but no items left to buy.

[Deleted User]

I think that Tescos are feeling the efeects of people voting with their feet and using aldis and lidls My nearest Lidls in Sittingbourne is amazing and not only great value but spotlessly clean.The staff are friendly and very helpful unlike the grumpy staff at the huge Tescos in Gillingham who sadly are not interested in customer care it seems I would rather drive the five miles to get better value and service than one mile to where customers are the least important people.

teddysmum

Our Tesco Extra staff are really pleasant and helpful,nowadays. One man was so kind that I asked how to log a commendation for him. He offered to help three ladies (including me) who would have problems reaching items in the upper freezer cabinets.

KxMx

Mum missed the EV Lemon squash also, until she tried the next one up, and said how much better it is!