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MSE News: Morrisons to begin price matching Aldi and Lidl

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Tomorrow Morrisons is launching its new 'Match & More' scheme, which price matches against Aldi and Lidl...
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Morrisons to begin price matching Aldi and Lidl

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Comments

  • Kingsd316
    Kingsd316 Posts: 1,394 Forumite
    Part of the Furniture 1,000 Posts Combo Breaker
    Is this an in store card pick up or can you register online?
    :beer:
  • Is this going to be another price match con?

    If they are determined to be the cheapest why not just drop their prices?

    We all know the answers.
  • richardw
    richardw Posts: 19,459 Forumite
    Part of the Furniture 10,000 Posts
    Yes, it looks like a price match con.

    They'll claim 'incomparable' and if they can't they'll give you a voucher to spend on over priced stuff.

    People want 'more' and they increasingly know how to get it, supermarket loyalty isn't the way.
    Posts are not advice and must not be relied upon.
  • daveyjp
    daveyjp Posts: 13,502 Forumite
    Part of the Furniture 10,000 Posts Name Dropper
    I use Aldi for reasons other than price. Once Dalton Philips gets the push Morrisons may do some market research to find out why this is so.
  • dduk
    dduk Posts: 150 Forumite
    Have to spend £15 in a single shop for it to apply. No use for me as I usually do several small shops through the week.
  • Ken68
    Ken68 Posts: 6,825 Forumite
    Part of the Furniture 1,000 Posts Energy Saving Champion Home Insurance Hacker!
    Their High Commissioner whisky is acceptable.
  • A._Badger
    A._Badger Posts: 5,881 Forumite
    Part of the Furniture 1,000 Posts Name Dropper
    Apparently, they will be comparing their own brand products against Aldi's and Lidl's. The question is, will that be a fair comparison?

    Even if it is (and I have some doubts) it's another cumbersome, unwieldy scheme involving data mining, cards and points. As has been suggested above, if they are serious, they should cut their prices. We'll do the rest.
  • So I get 1p worth of 'points' for every 1p more that I spend at Morrisons compared to elsewhere. Once I've been over-charged sufficiently by Morrisons I get a voucher to spend back in their shops (and start all over again).

    I suppose they could try to consistently match prices, but there's no silliness involved with that.

    The more the likes of Morrisons push these 'initiatives', the more they push me towards Lidl and Aldi. The days of vouchers, coupons and the like are hopefully behind us.
  • kevin52
    kevin52 Posts: 156 Forumite
    Part of the Furniture Combo Breaker
    This makes me laugh. When Morrisons took over Safeway they scrapped the ABC loyalty card, introduced £! coins for the trolleys, and reduced opening hours. They have now gone back on all three. How could they get it so wrong.
  • geerex
    geerex Posts: 785 Forumite
    Ken68 wrote: »
    Their High Commissioner whisky is acceptable.

    If you're a down and out.

    Anyway, it's not exclusive to Morrisons, so your comment is irrelevant.
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