MSE News: Morrisons to begin price matching Aldi and Lidl

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in Gone Off!
Tomorrow Morrisons is launching its new 'Match & More' scheme, which price matches against Aldi and Lidl...
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Morrisons to begin price matching Aldi and Lidl

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Morrisons to begin price matching Aldi and Lidl

Click reply below to discuss. If you haven’t already, join the forum to reply. If you aren’t sure how it all works, read our New to Forum? Intro Guide.
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If they are determined to be the cheapest why not just drop their prices?
We all know the answers.
They'll claim 'incomparable' and if they can't they'll give you a voucher to spend on over priced stuff.
People want 'more' and they increasingly know how to get it, supermarket loyalty isn't the way.
Even if it is (and I have some doubts) it's another cumbersome, unwieldy scheme involving data mining, cards and points. As has been suggested above, if they are serious, they should cut their prices. We'll do the rest.
I suppose they could try to consistently match prices, but there's no silliness involved with that.
The more the likes of Morrisons push these 'initiatives', the more they push me towards Lidl and Aldi. The days of vouchers, coupons and the like are hopefully behind us.
If you're a down and out.
Anyway, it's not exclusive to Morrisons, so your comment is irrelevant.