Morrisons Price War Begins?

lovingtescoforever

Clem_Fandango wrote: »

Morrisons was my place of choice but now find both Lidl and Aldi better on distance, convenience and price. Still shop for some brands though - especially Diet Coke!

So I checked the new prices - 8 pack Diet Coke was £4.39 (over 50p per can!), now 33p per can. But you can buy multipacks today at 25p per can at other supermarkets.

How can they advertise such a high price to start from? Who buys multipack Diet Coke for 55p per can? I'd give Morrisons another chance but it's 'smoke and mirrors' price cuts like this that still put me off.

People do! I saw one the other day. He was too quick for me to inform him that he was paying £4.39 for an 8 pack in Sainsburys. The 12 pack was £4...

Some people shop blind

geordie_joe

DPJames wrote: »

Morrisons clearly holding on to the delusional hope that we are all still just 'dumb' customers.

It's not a "delusional hope", it's a fact. Most people are "dumb" when it comes to shopping in supermarkets.

DPJames

Not anymore it appears Geordie, otherwise Morrisons wouldn't be desperately trying to tempt their customers back.

spacey2012

If they are about to let Parking Eye lose on their customers, it wont matter what cuts they make.
People will dump them.
A lot of their customers are previous victims from Aldi, why they would want to ruin ot now beggars belief .
People are getting fed up of fake parking fines.
Do not do it !

geordie_joe

DPJames wrote: »

Not anymore it appears Geordie, otherwise Morrisons wouldn't be desperately trying to tempt their customers back.

They didn't lose that many to start with. And Tesco and Asda were actually the first to start reducing their prices. They have both had prices that are 'staying down' and 'locked down' for a while now. It's just the media have decided to focus on Morrisons instead of tesco.

VfM4meplse

spacey2012 wrote: »

If they are about to let Parking Eye lose on their customers, it wont matter what cuts they make.
People will dump them.
A lot of their customers are previous victims from Aldi, why they would want to ruin ot now beggars belief .
People are getting fed up of fake parking fines.
Do not do it !

Be happy...?

This is getting boring, you can't hijack each and every thread on this board with your tale of woe.

DPJames

geordie_joe wrote: »

They didn't lose that many to start with.

Are you sure? So what is their latest campaign about then if not to tempt customers back to the yellow supermarket? If they didn't lose many, why bother?

lovingtescoforever

geordie_joe wrote: »

They didn't lose that many to start with. And Tesco and Asda were actually the first to start reducing their prices. They have both had prices that are 'staying down' and 'locked down' for a while now. It's just the media have decided to focus on Morrisons instead of tesco.

The media have focused on both quite a lot tbh.
It's just morrisons is doing the worst out of them all quite easily, and the CEO is under a lot of pressure to turn around sales for morrisons.

I don't expect this latest campaign to work and expect the CEO to be gone come Christmas if sales don't improve.

A._Badger

I'm quite surprised by the animus being shown towards Morrison's. We're used to the Tescophobes and the Aldiphiles on this forum, but as someone who consciously switched to Morrison's from Tesco and Sainsbury's a year or so ago, but who still looks into the other two now and then, I am certain Morrison's offers better prices - certainly than Sainsbiury's which is what I would call he real supermarket king of rip-off. Tesco is harder to directly compare because of its habitually confusing price tactics. I'm sure I spend no more in Morrison's than I did there, however.

There are reasons to dislike Morrison's (its store layout is almost as comical as Aldi's and Lidl's, its "bakery" output is cheap and nasty and, whatever it claims, its fish is as bad as the rest,) but its meat is far better than that from the other the major supermarkets and I don't find it tries to pull the pricing tricks that Tesco does.

I doubt its new scheme will have much impact on Aldi and Lidl customers, though. There's more going on there than just bargain hunting.

geordie_joe

DPJames wrote: »

Are you sure?

Yes, I'm sure.

DPJames wrote: »

So what is their latest campaign about then if not to tempt customers back to the yellow supermarket?

To stop them leaving. As I said, other supermarkets have cut prices and "locked" them down, which might temp customers away from Morrisons, so they have done the same so there is no point in switching.

I would have thought you would know that as supermarkets have been doing it for years. That is what prices matching is all about, telling the customer that there is no point in going to another supermarket because your shop will cost the same.

DPJames wrote: »

If they didn't lose many, why bother?

To stop them leaving. Other supermarkets are shouting "come to us", "you are better off at......." and now Morrisons are saying "don't bother switching because we have cut our prices and are keeping them down.

The thing you have to realise is you can't create new customers. There is a certain number of customers in the country and if you want to increase the number who shop with your supermarket you have to take customers from another supermarket.

All the big 4 supermarkets try to temp customers away from the competition, while at the same time keep the ones they have. It used to be by quietly hiking up the prices then making a song and dance about reducing them. Now it is making a big song and dance about reducing prices and keeping them down.