Great 'disguised Own Brand' Hunt.

Former_MSE_StatsMan

bump up this thread

fluffybunny_2

What a huge thread!

Anyone able to give me a quick run down on the best ones?

Thanks!

dougkillen

The conventional wisdom is you get what you pay for.

However, this is often not the case. Anyone familiar with brand management will confirm that identical products are often rebranded using different packaging so they can be sold at different prices to different classes of consumer.

As we all know, Tesco has 4 grades of branding:

- Finest (luxury, expensive)
- Original manufacturer's advertised brand (e.g. 'Weetabix')
- Tesco packaged brand (e.g. 'Tesco Whole Wheat Biscuits')
- Value (blue & white striped; intended to offend bourgeois sensibilities so that richer people don't buy them )

So does anyone know which Tesco packaged brands and Value brands are exactly the same as the original manufacturer's advertised brand in every way (apart from packaging and price, obviously)?

For instance, as far as I can see Tesco Value tuna in brine is exactly the same as John West tuna in brine; and Tesco Whole Wheat Biscuits are exactly the same as Weetabix.

dougkillen

Okay, just seen this

http://forums.moneysavingexpert.com/showthread.html?t=23002&page=1&pp=10

aquag

Tesco tuna is john west, many years ago i had a job re labeling the tins

Fraserca

I knew that the Clubcard kept a lot of information on you but to hear that Tesco are BRANDING !

I'd rather have an ID card......

roses

I have a very old pair or UFO trainers (£15) which are commonly sold at markets and are now worn out so I bought a pair of genuine Acpuncture trainers (£50) which were similar looking. When I got home I compared the two I found that the shoes were exactly the same from the material, design and even the stitching is absolutely identical.

I would swear on my life that these come from the same production line.

christabell

check out Paula Begoun she writes cosmeticscop.com her website tells you who makes what for whom.
Why pay a fortune.....??

lipidicman

dougkillen wrote:

The conventional wisdom is you get what you pay for.

However, this is often not the case. Anyone familiar with brand management will confirm that identical products are often rebranded using different packaging so they can be sold at different prices to different classes of consumer.

This makes perfect sense. KP nuts have a budget brand. I cant remember the name they use but when I looked at the back of a pack they had the kp address and the same ingredients and nutritional info. This makes sense as KP can squeeze more profit by selling more nuts at a lower profit margin (but a profit nonetheless) and not damaging the main brand for the 'label led' consumer. However, the budget bags may be lower quality nuts and there is no way of knowing and the company wont tell you.

I am certainly inspired to try more 'own brands', the only way is to try!

pdoff

don't have time to read all thread so sorry if been posted before. i opened my bag of asda smart price bananas to find del monte stickers on them!