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Please explain both these comments. The "oh yeah" comment sounds as though you don't believe the posting about Wilkinson Sword. Why not please? It sounds absolutely plausible even though it would be helpful to know where their other steel is made, if not in Sweden.
And, who is Graham Cooke in this context, please? I'm afraid the comment is lost on me.
I recently had a repair man to my AEG dishwasher. "I've got the same model at home" he told me "But mine's Zannussi"
After a little confussion on my part he explained that there are very few individual manufacturers left. The badge is just a front. My AEG is exactly the same as his Zanussi but the external fascia is altered so that they look different so the consumer doesn't realise.
After a little research I found the following on the web
"Many appliances are no longer made by the companies shown on the logo. Successful brand name companies go bust or are taken over by bigger companies but they usually keep the "old" name for various tactical marketing reasons. In a way, it shouldn't matter who makes which brand, but a couple of concerns should be considered.
Firstly, if a customer is very unhappy with a product, or the service provided by a manufacturer, they are likely to avoid purchasing from that company again. They may well end up purchasing virtually the exact same machine with a different logo complete with the same company service engineers as well as the same company ethos.
Secondly, there are sometimes differences between brands made by the same company - even when the machines are virtually the same. An example of this is with Creda and Hotpoint, both of which are now made by the same company. Hotpoint machines have a free five year parts guarantee but Creda machines don't. There is little difference between the two makes inside, but they are priced differently too. A similar thing occurs with Hoover and Candy who are both owned by Candy. Hoover have a free 5-year parts guarantee, but Candy's don't.
Eventually, all washing machines are likely to be made by just a handful of companies and in fact we aren't that far off from this scenario already. Note that some brands retain all their original differences but are just owned by a rival company and some are virtually the same machine inside with different logos and trimmings. Here is a sample of some of the household names who are owned or made by the same company.
Electrolux: own well over 50 brand names (though not all of them washing machines) Among the more well known ones are AEG, Tricity Bendix, Zanussi.
GDA: manufacture Hotpoint, Creda, Cannon and GE, English Electric,
Candy: own Hoover, Zerowatt and Kelvinator among others.
Merloni: own Ariston, Indesit, New World, Philco, and have just bought a large interest in GDA (who make Hotpoint and Creda)."
So next time I'll be going for the cheap option!!!
If anybody out there is an appliance repair man, or married to one, do you know which models are the same under the different badges?
Hope you find this useful.
Does that mean they are of a higher quality because of this?
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