MONEY MORAL DILEMMA. Would you write a bad review about a friendly B&B?

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Here's this week's hypothetical situation for you to cogitate on:
Would you write a bad review about a friendly B&B?
You’re a keen hotel review website contributor, often using them to plan holidays (see the Cheap Hotels guide). You stay at a lovely B&B, run by a sweet, friendly couple. They mention the recession has hit business, and how grateful they are for the custom from review sites. All’s going well, until you spot three cockroaches in your room, and are so grossed out you leave the next day. You’d normally write a stingingly negative review straightaway, but feel a bit cruel, knowing it might affect the nice owners’ business.
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recession or not, hygeine must have been very poor.
they have a duty to keep the pace clean, tidy and SAFE. goven the choice, which hotel would you go to? a clean one, or dirty one?
Sometimes seen lurking on the compers forum :-)
In fact I had a cockroach in my room at a hotel that was the #1 hotel in that particular city on tripadvisor, and it was a large popular city too. They were particularly nice about it but I didn't really see it as a problem and I'd stay there again given the chance.
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I think it is fairer to bring complaints to the owners so that the problem can be sorted out then and there.
The internet can be a very powerful weapon if someone choses to use it as such.
:beer:
Writing a stinging review after the event, with the cover of anonymity, and without having given the owners a chance to correct the problem is churlish and somewhat cowardly.
It would be on the second visit I would report on them to the website- and I would be honest the second time around- fully mentioning any cockroaches and if they had been cleaned and how quickly.
Other people can judge for themselves, I would simply report my experience. That's the whole point of review sites! If they're to be of any value, they need people to write accurate accounts of their customer experiences.