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Really cheap food...however

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  • matt1987 wrote: »
    Are you for real? Free Delivery = Attractive advertising = more orders. Do you have any idea on how advertising and marketing works?

    He wouldnt be losing out, as the prices of the goods would rise to incorporate the delivery costs.

    The only way the customer will lose out is if the order is a huge one.


    Look, lets do the maths here one more time:

    You pay £5.50 delivery and I pay £10.50 delivery.
    If he incorporates delivery charges to be 'free,' then the prices aren't going to rise by £5.50 but also have to absorb the extra fiver paid by myself and lots of other customers.
    So, YOU are losing out if prices rise because you are having to absorb nearly double the delivery charge you were paying before.

    If you doubt this at all, just send me the fiver now - I'll take Paypal - that way you would just be absorbing my costs whilst still paying your own ...:p
  • matt1987
    matt1987 Posts: 899 Forumite
    Part of the Furniture 500 Posts Name Dropper Combo Breaker
    Yes, but like i said in my previous posts. He couldnt possibly have free delivery to Northern Ireland, there would still have to be a charge for this.

    Where i work, if there is a customer in Northern Ireland, what we do is take the domestic charge of a parcel off the NI delivery price. So in this instance you would still have to pay £5 delivery.
  • matt1987 wrote: »
    Yes, but like i said in my previous posts. He couldnt possibly have free delivery to Northern Ireland, there would still have to be a charge for this.

    Where i work, if there is a customer in Northern Ireland, what we do is take the domestic charge of a parcel off the NI delivery price. So in this instance you would still have to pay £5 delivery.


    But I'm not in Northern Ireland - besides which, I thought your idea was to advertise 'free delivery' to increase custom?

    Or is this one of the cases (lots of 'em about) where companies advertise delivery as being 'free,' but then it turns out to only be to selected areas of the UK thereby peeing off a bucketload of potential customers (which personally I think should be stopped because delivery is either 'free' or it ain't) and ultimately negates the potential of your marketing plan in the first place?

    Your focus here seems to be on the word 'free' (or just apparently free for you, the rest of us can go jump) which, I have to admit, is giving me more than an inkling of how the British consumer is lured into purchasing ... it has, really, been an enlightenment!
  • Greatgimp
    Greatgimp Posts: 1,055 Forumite
    Part of the Furniture 500 Posts Academoney Grad Name Dropper
    Who do you all think you are? It's a business with profit and loss accounts. Decisions are made that attains the best profits for the company, and if it's in the company's interest, passed on to the customers. It's ApprovedFoods decisions what goes on and how it happens. Don't bother with these silly suggestions and debates - if you like the product (which includes delivery), buy it. If you think it's unfair, they won't accept milk tokens or Paypal, 'out-of-date' dangerous, useless couriers, too expensive - then don't. It's as simple as that!

    Your household is like a company too - do the things that make a viable profit (ie savings).
  • Just to add my twopenneth.....I'm happy with the delivery charge, and think it is quite reasonable considering the weight it goes up to.

    The site is successful due to it's very low prices, if you start putting prices up to incorporate the delivery charge then it just won't have the same appeal for some people.

    You can't please all of the people all of the time....
  • However, we hope to have a new website up and running within a couple of months, which will address all the current shortcomings, so all your suggestions are most welcome to help us provide a slicker service in the future.

    Greatgimp wrote: »
    Who do you all think you are? It's a business with profit and loss accounts. Decisions are made that attains the best profits for the company, and if it's in the company's interest, passed on to the customers. It's ApprovedFoods decisions what goes on and how it happens. Don't bother with these silly suggestions and debates...

    :rolleyes:
  • Sarahsaver
    Sarahsaver Posts: 8,390 Forumite
    Part of the Furniture 1,000 Posts Combo Breaker
    Good grief! it's cheap already.
    if you do NOT like the delivery charge then don't use the service, he seems to be doing ok without the people who dont want to pay for delivery. We pay for EVERYTHING in the long run, directly or indirectly.
    IMHO the delivery charge is cheaper than me running a car with all the associated tax, mot, insurance, repairs, parking etc. etc...
    Member no.1 of the 'I'm not in a clique' group :rotfl:
    I have done reading too!
    To avoid all evil, to do good,
    to purify the mind- that is the
    teaching of the Buddhas.
  • Greatgimp wrote: »
    Who do you all think you are? It's a business with profit and loss accounts. Decisions are made that attains the best profits for the company, and if it's in the company's interest, passed on to the customers. It's ApprovedFoods decisions what goes on and how it happens. Don't bother with these silly suggestions and debates - if you like the product (which includes delivery), buy it. If you think it's unfair, they won't accept milk tokens or Paypal, 'out-of-date' dangerous, useless couriers, too expensive - then don't. It's as simple as that!

    Your household is like a company too - do the things that make a viable profit (ie savings).


    Well, personally, I think I'm the same person I was when I woke up - you remember the one; the one that thought it was a good business plan, made my order yesterday and paid (happily) the delivery charge :rolleyes:
  • MORPH3US
    MORPH3US Posts: 4,906 Forumite
    1,000 Posts Combo Breaker
    Just wanted to add that even though I have not ordered (yet) from AP, I would prefer to pay by Google checkout if it a) makes it cheaper for me, b) makes it cheaper for AP and c) keeps money out of the pockets of paypal / ebay.
  • matt1987
    matt1987 Posts: 899 Forumite
    Part of the Furniture 500 Posts Name Dropper Combo Breaker
    Im sorry for giving my suggestion. I was only saying what the company i work for do now, and its very successful.

    With regards to Northern Ireland. Its the same with any carrier. Northern Ireland costs more whether it being UK or not!!!

    Its classed as offshore UK, just like the Scottish Isles are. A lot of companies do free delivery to MAINLAND UK. Unfortunatly, Northern Ireland isnt mainland!
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