Nottingham Building Society - new logo and branding

Dizzycap

wmb194 said:

Ooof. I'd be surprised if this means anything for the accounts it offers.

The New Look looks like a Building Society owned and run by a group of Kids high on Teletubbies?!

Does nothing for the me and I'm sure many other Adults who live in the real world...........

TomJ

jameseonline said:

masonic said:

I think they are just trying to appeal to a slightly different target market...

"Anyone got any salmon? Sorted!!"

The lettering/font isn't great, the N is inconsistent with the rest of the letters.

The N looks very Virgin Money.

Green & Black, seems very Lloyds.

Green, yellow black doesn't look great either, welcome to text looks ok but then our new look is very word art isn't it?

Honestly from what I've seen so far it looks a mess, childish.

The N seems to aim to be a visual pun on knot. Possibly not successful...

Theleak250

happybagger said:

masonic said:

I think they are just trying to appeal to a slightly different target market...

"Anyone got any salmon? Sorted!!"

If that is their indeed their target market pictured, I'd suggest they had an alternative way of doing business with them other than a "branch visit" for everything

I doubt they have much to save either…

TomJ

happybagger said:

masonic said:

I think they are just trying to appeal to a slightly different target market...

"Anyone got any salmon? Sorted!!"

If that is their indeed their target market pictured, I'd suggest they had an alternative way of doing business with them other than a "branch visit" for everything

I learnt from a quiz recently that the Nottingham Building Society offered the first internet banking service in the UK...

WillPS

TomJ said:

happybagger said:

masonic said:

I think they are just trying to appeal to a slightly different target market...

"Anyone got any salmon? Sorted!!"

If that is their indeed their target market pictured, I'd suggest they had an alternative way of doing business with them other than a "branch visit" for everything

I learnt from a quiz recently that the Nottingham Building Society offered the first internet banking service in the UK...

The quiz was factually wrong if they used that wording. Nottingham BS arguably introduced online banking via Prestel in 1983, but Prestel wasn't the internet - it was very much a walled garden, more like Sky Active and similar 'digital text' services.

allegro120

Theleak250 said:

happybagger said:

masonic said:

I think they are just trying to appeal to a slightly different target market...

"Anyone got any salmon? Sorted!!"

If that is their indeed their target market pictured, I'd suggest they had an alternative way of doing business with them other than a "branch visit" for everything

I doubt they have much to save either…

I think it is quite obvious that the "new look" is targeting future borrowers, not savers.  The reason Building Societies need savers money is to lend, mortgage is the core element of BS business.  

mebu60

Note that there are other colour combos too:

The yellow & green are on screens with other messaging displayed on rotation.

Grantham branch. 

Rich2808

Glad I am not a member - the board deserves voting out for this nonsense.

Why get rid of a globally recognised brand like Robin Hood - who also epitomises what mutuals were about (use funds from the rich to support housing for the poor) - and replace it with a load of doodles/garish colouring a 10 year old could have designed.

Why not leave things alone - given all the branches will presumably keep the old branding for months - and use the money to boost savings rates or cut mortgage rates. I know it won't break the bank - but it just seems an appalling waste of time and money!

LHW99

mebu60 said:

Note that there are other colour combos too:

The yellow & green are on screens with other messaging displayed on rotation.

Grantham branch. 

Not good if you were already feeling nauseous

simonsmithsays

So Beehive to disappear.

We’re getting in touch with all our members with something important to share. Beehive Money is changing to Nottingham Building Society.

Why the change?

Beehive Money has always been part of Nottingham Building Society - and now we’re bringing our online and branch customers together under one name.

We want all our customers to know they are part of one big community. Where everyone can experience the benefits of being a member of Nottingham Building Society and owning the place where they save and borrow. As a mutual building society our members are at the centre of our thinking. We know your financial needs and money circumstances are ever-evolving and one of a kind - and we’re here to help you reach your goals.