Nottingham Building Society - new logo and branding

WillPS

Section62 said:

flaneurs_lobster said:

Any mention of online account access (or *gasp* an app)?

Not yet.

But interestingly the Notts BS site now has almost no mention of Beehive.

They still direct out that way for the Lifetime ISA - which is pretty much the only product Nottingham don't have an equivalent for. No mention for the 6 month bond product though (which Beehive have for Nottingham themselves do not).

gt94sss2

The colour scheme is one thing but what's going on with fonts. Both Nottingham and Lloyds seem to be choosing fonts which are harder to read than their predecessors.

As a sidenote, interesting how Nottingham have decided to emphasis they are a Building Society - exactly what Nationwide moved away from in their recent scheme..

ForumUser7

wmb194 said:

Ooof. I'd be surprised if this means anything for the accounts it offers.

Oh... That is atrocious!

simonsmithsays

OP update with the reasoning behind the change 

What an absolute mess

LHW99

Whatever font are they using?

And why is the "o" in Society different from the one in Nottingham?

Reminds me of the old ITA scripts

simonsmithsays

LHW99 said:

Whatever font are they using?

And why is the "o" in Society different from the one in Nottingham?

Reminds me of the old ITA scripts

I assumed it was an eight year old staff members child competition winner.

trooperdore

My eyesight's generally pretty good at short-distances, but the garish colours and weird fonts are making my eyes hurt.  Considering they want to be inclusive, I can only imagine that it's much worse for visually impaired people or those with dyslexia, cognitive issues etc. One of the worst 're-designs' that I've seen for a while!

Albermarle

Nottingham Building Society - Drops Robin Hood for 'not being inclusive enough'

Although a better reason is that he was most likely not from Nottingham anyway !

dgpur

simonsmithsays said:

Hoping this means they'll be launching a couple of half decent products rather than just paying for some buzz word bingo makeover about a 'fresh new look' that most of us don't care about.


We’re so excited to introduce Nottingham Building Society’s fresh new look, reflecting our commitment to inclusivity, progress, and community!

 

For over 175 years, we’ve been here to offer savings and mortgage services to support our customers’ individual journeys. And as times change, so do we. 

Our focus on customers and communities, and our commitment to inclusivity, will always remain the same. But our products are evolving to meet the changing needs of savers and borrowers across the UK.

We’re here to build a society where everyone is welcome, empowered, and secure. 

Welcome to a different kind of society.

 

#ADifferentKindOfSociety #FinancialDiversity

Shame. Robbing the rich to feed to the poor seemed pretty inclusive an idea to me!

dunstonh

Presumably they didn't want to drop Beehive until they'd made the parent brand a bit less stuffy?

I was always surprised there was no conflict with Lloyds Bank over the Beehive brand.  Although Lloyds only had it as a historic logo rather than a brand name.     Some branches (or ex branches) still retain the beehive logo.