Nottingham Building Society - new logo and branding

Albermarle

[Deleted User] said:

It never ceases to amaze me why the likes of Nationwide or Nottingham pay money (WASTE money) to some 'trendy' - code for clueless - PR firm when there is not a cat in hells chance they will get any value from this.

They will not entice one more customer because of this and may just alienate a few locals.

I'm not a Nottingham BS customer but what are the bigwigs thinking? How can they be so dumb to be fooled into thinking this is good/bad or anything but pointless?

On the other side, if these companies  never update/rebrand, people say it looks old fashioned/clunky etc 
So a kind of no win situation. 

jameseonline

dunstonh said:

Presumably they didn't want to drop Beehive until they'd made the parent brand a bit less stuffy?

I was always surprised there was no conflict with Lloyds Bank over the Beehive brand.  Although Lloyds only had it as a historic logo rather than a brand name.     Some branches (or ex branches) still retain the beehive logo.

I'm confused, what has Lloyds got to do with Beehive?

adw1977

jameseonline said:

dunstonh said:

Presumably they didn't want to drop Beehive until they'd made the parent brand a bit less stuffy?

I was always surprised there was no conflict with Lloyds Bank over the Beehive brand.  Although Lloyds only had it as a historic logo rather than a brand name.     Some branches (or ex branches) still retain the beehive logo.

I'm confused, what has Lloyds got to do with Beehive?

A beehive was the original logo of Lloyds Bank, but as they haven't used it since the 1920s I can't imagine they're bothered by Nottingham BS using it now.

jameseonline

masonic said:

I think they are just trying to appeal to a slightly different target market...

"Anyone got any salmon? Sorted!!"

The lettering/font isn't great, the N is inconsistent with the rest of the letters.

The N looks very Virgin Money.

Green & Black, seems very Lloyds.

Green, yellow black doesn't look great either, welcome to text looks ok but then our new look is very word art isn't it?

Honestly from what I've seen so far it looks a mess, childish.

eskbanker

It's certainly generating plenty of discussion - maybe they subscribe to the PT Barnum view of 'no such thing as bad publicity', as adopted by Michael O'Leary, or Oscar Wilde's equivalent?

Theleak250

The Daily Mail had an article claiming the logo was changed as the old one was offensive. Make of that what you will. 

masonic

Theleak250 said:

The Daily Mail had an article claiming the logo was changed as the old one was offensive. Make of that what you will. 

It's a shame we couldn't have kept the old logo and instead got rid of the Daily Mail.

[Deleted User]

Theleak250 said:

The Daily Mail had an article claiming the logo was changed as the old one was offensive. Make of that what you will. 

Sounds like a case of the usual 'this could possibly offend someone somewhere in the world, lets cull it' malaise.

Well I never.

eskbanker

[Deleted User] said:

Theleak250 said:

The Daily Mail had an article claiming the logo was changed as the old one was offensive. Make of that what you will. 

Sounds like a case of the usual 'this could possibly offend someone somewhere in the world, lets cull it' malaise.

Well I never.

That's undoubtedly the Daily Heil's view of it, they predictably wheel out some old rentaquote Tory has-been to parrot the usual DM line: "Again, this is the madness of woke culture taking over" 🤦‍♂️

happybagger

masonic said:

I think they are just trying to appeal to a slightly different target market...

"Anyone got any salmon? Sorted!!"

If that is their indeed their target market pictured, I'd suggest they had an alternative way of doing business with them other than a "branch visit" for everything