Nottingham Building Society - new logo and branding

FIREDreamer

simonsmithsays said:

OP update with the reasoning behind the change 

What an absolute mess

All tied up in Notts. 😀

HillStreetBlues

WillPS said:

Interesting that they've gone back to being Nottingham BS rather than 'The Nottingham'. I also can't see any imagery of Robin Hood, not sure when the last time that was but this was the logo I grew up with:

Presumably they didn't want to drop Beehive until they'd made the parent brand a bit less stuffy?

What matters ultimately is the rates, hopefully there'll be something eyecatching when they bring over Beehive. Hopefully they take the opportunity to update their branch shopfronts too, many of which still have wording suggesting they offer Estate Agency services.

Adding BS is very apt.

nbrewitt

You'll be telling us next that Coventry BS will be getting rid of Lady Godiva from their branding lol

nottsphil

Albermarle said:

Nottingham Building Society - Drops Robin Hood for 'not being inclusive enough'

Although a better reason is that he was most likely not from Nottingham anyway !

I'm guessing you're from Yorkshire.
Hands off, he's one of our own!

Nobody has explained why he contradicts inclusivity though, but I think I know the reason.

Section62

nottsphil said:

Nobody has explained why he contradicts inclusivity though, but I think I know the reason.

The headline actually says 'financially inclusive' - and I can kind of see their point.  Robbing the rich is clear discrimination, and probably not something you want to be associated with when you want to encourage 'the rich' to deposit money with you.

Also must be something in the FCA rules about financial service providers not associating themselves with financial crime?

HillStreetBlues

Section62 said:

The headline actually says 'financially inclusive' - and I can kind of see their point.  Robbing the rich is clear discrimination, and probably not something you want to be associated with when you want to encourage 'the rich' to deposit money with you.

Also must be something in the FCA rules about financial service providers not associating themselves with financial crime?

I expect they will see an upsurge in deposits as the wealthy won't have to lookout for a man on horseback with a bow & arrow.

mikb

gt94sss2 said:

The colour scheme is one thing but what's going on with fonts. Both Nottingham and Lloyds seem to be choosing fonts which are harder to read than their predecessors.

As a sidenote, interesting how Nottingham have decided to emphasis they are a Building Society - exactly what Nationwide moved away from in their recent scheme..

From a readability point of view, choosing to make some letters inconsistent within a font is a bad idea. Sure it looks kool and funky and whatever marketing has said, but it is horrible to read. Might as well switch over to "ransom paste" for a truly iconic unreadable look. Urgh.

Hinchandrossi

nottsphil said:

Albermarle said:

Nottingham Building Society - Drops Robin Hood for 'not being inclusive enough'

Although a better reason is that he was most likely not from Nottingham anyway !

I'm guessing you're from Yorkshire.
Hands off, he's one of our own!

Nobody has explained why he contradicts inclusivity though, but I think I know the reason.

Me too. The elephant in the room.

Hinchandrossi

It never ceases to amaze me why the likes of Nationwide or Nottingham pay money (WASTE money) to some 'trendy' - code for clueless - PR firm when there is not a cat in hells chance they will get any value from this.

They will not entice one more customer because of this and may just alienate a few locals.

I'm not a Nottingham BS customer but what are the bigwigs thinking? How can they be so dumb to be fooled into thinking this is good/bad or anything but pointless?

Hinchandrossi

Section62 said:

nottsphil said:

Nobody has explained why he contradicts inclusivity though, but I think I know the reason.

The headline actually says 'financially inclusive' - and I can kind of see their point.  Robbing the rich is clear discrimination, and probably not something you want to be associated with when you want to encourage 'the rich' to deposit money with you.

Also must be something in the FCA rules about financial service providers not associating themselves with financial crime?

I think you (and they) are taking things a fair bit too literally and seriously. Modern Britain for you - everyone is yampy.