Nationwide rebranding

Rob5342

It's so similar to Natwest that it's either a deliberate ploy or they are so stupid that they didn't notice.

Middle_of_the_Road

Zanderman said:

Middle_of_the_Road said:

Rebranding is a complete waste of money and resources. It will not attract any new customers, and probably dismay existing ones. They have failed to realise their uniqueness was their strength, and this foolish desire to imitate their supposed rivals has backfired.

Well that's all debateable.

Rebranding undoubtedly does refresh 'image' (in every sense) so is not a waste of time. That's established marketing. 

No-one on here (afaik) knows how much Nwide spent, so none of us can really tell whether it was a good spend or not (the ballpark figure of millions mentioned early in this thread was someone making it up).

Their uniqueness hasn't been altered - except by people in this thread claiming (probably totally incorrectly!) that the new logo is a deliberate imitation of some banks.

And the accusation that this is to 'imitate' rivals comes from that same claim - again probably completely wrong.  The whole (and utterly fundamental!) point of any re-branding is to stand out. Not to imitate. 

But you may disagree with all that!

For my part I'm utterly astonished that this thread keeps on growing, and that existing customers are really so interested in the minutiae of whether a new logo has appeared on the card/app/letter/statement etc. 

But the fact that it does keep growing proves, quite nicely, that this rebranding has drawn attention to Nwide. Which would have been the whole point. They're probably well-chuffed!

I do indeed "disagree with all that!"

The new tag line says it all.... A good way to bank.....
 
They are not a bank, but are clearly attempting to gain more of the current account market, again evidenced with their fairer share bonus pay-out, to only those savers/mortgage holders, who also maintained a current account.

Any money spent on this pointless exercise would have been better directed towards building on their strengths, as a Building Society, rather than trying to promote themselves a bank. The cost involved will be huge to re-fit all the branches with new signage and equipment, and those costs, in the end will be paid by it's members, not by the directors.

[Deleted User]

Middle_of_the_Road said:

Zanderman said:

Middle_of_the_Road said:

Rebranding is a complete waste of money and resources. It will not attract any new customers, and probably dismay existing ones. They have failed to realise their uniqueness was their strength, and this foolish desire to imitate their supposed rivals has backfired.

Well that's all debateable.

Rebranding undoubtedly does refresh 'image' (in every sense) so is not a waste of time. That's established marketing. 

No-one on here (afaik) knows how much Nwide spent, so none of us can really tell whether it was a good spend or not (the ballpark figure of millions mentioned early in this thread was someone making it up).

Their uniqueness hasn't been altered - except by people in this thread claiming (probably totally incorrectly!) that the new logo is a deliberate imitation of some banks.

And the accusation that this is to 'imitate' rivals comes from that same claim - again probably completely wrong.  The whole (and utterly fundamental!) point of any re-branding is to stand out. Not to imitate. 

But you may disagree with all that!

For my part I'm utterly astonished that this thread keeps on growing, and that existing customers are really so interested in the minutiae of whether a new logo has appeared on the card/app/letter/statement etc. 

But the fact that it does keep growing proves, quite nicely, that this rebranding has drawn attention to Nwide. Which would have been the whole point. They're probably well-chuffed!

I do indeed "disagree with all that!"

The new tag line says it all.... A good way to bank.....
 
They are not a bank, but are clearly attempting to gain more of the current account market, again evidenced with their fairer share bonus pay-out, to only those savers/mortgage holders, who also maintained a current account.

Any money spent on this pointless exercise would have been better directed towards building on their strengths, as a Building Society, rather than trying to promote themselves a bank. The cost involved will be huge to re-fit all the branches with new signage and equipment, and those costs, in the end will be paid by it's members, not by the directors.

Nationwide operates like a Bank without the worry of shareholder scrutiny or dividends.

The Building Society's reserves were wasted on a random £100 payment to certain members to say nothing of the waste due to the recent poor rebrand / advertisement costs.  

robatwork

I for one hope we can keep this thread going right until they decide that another rebrand is called for.

Perhaps something like....

Lions_89

I got the card reader. Two logos. The leaflet has one, the card reader one.

gary1312

I can't understand the negativity towards the only national Building Society to offer a full range of current accounts here. I have no problem at all with Nationwide. Popped into a branch last week to update my email/phone number and sort a new card out for my long-unused FlexBasic account. I was sorted out in less than ten minutes by an attentive and knowledgeable staff member. Picked up a current accounts leaflet while there and I quite like the new card designs - my new FlexBasic card is certainly a vast improvement on the previous raised numbers card. I popped onto MSE to see if there'd been any uproar re: the rebranding and haven't been disappointed 

Rob5342

@gary1312 I think you have answered your own question, with most banks you could have done all that in the app in two minutes.

gary1312

Rob5342 said:

@gary1312 I think you have answered your own question, with most banks you could have done all that in the app in two minutes.

Not when I'd last used the app two phones ago and changed email address & mobile number since.

Lions_89

gary1312 said:

I can't understand the negativity towards the only national Building Society to offer a full range of current accounts here. I have no problem at all with Nationwide. Popped into a branch last week to update my email/phone number and sort a new card out for my long-unused FlexBasic account. I was sorted out in less than ten minutes by an attentive and knowledgeable staff member. Picked up a current accounts leaflet while there and I quite like the new card designs - my new FlexBasic card is certainly a vast improvement on the previous raised numbers card. I popped onto MSE to see if there'd been any uproar re: the rebranding and haven't been disappointed 

It’s growing on me, give it another six months!

horsewithnoname

gary1312 said:

I can't understand the negativity towards the only national Building Society to offer a full range of current accounts here. I have no problem at all with Nationwide. Popped into a branch last week to update my email/phone number and sort a new card out for my long-unused FlexBasic account. I was sorted out in less than ten minutes by an attentive and knowledgeable staff member. Picked up a current accounts leaflet while there and I quite like the new card designs - my new FlexBasic card is certainly a vast improvement on the previous raised numbers card. I popped onto MSE to see if there'd been any uproar re: the rebranding and haven't been disappointed 

My only real gripe is that it’s a pointless waste of money.