Nationwide rebranding

steven141

Bazzalona13295 said:

Admittedly without reading the article just seen a headline saying nearly 500 Nationwide staff are to be put on redundancy notice. Sure they'll fully endorse the waste of money on a pointless rebrand and a poncey advert.

I read that and thought it seems to go against what they are portraying themselves in the adverts. Saying that, Lloyds Banking Group and Barclays are making job cuts to a larger number of jobs. 

beanielou

The redundancies are to be at head office & not customer facing roles.

Lions_89

steven141 said:

Bazzalona13295 said:

Admittedly without reading the article just seen a headline saying nearly 500 Nationwide staff are to be put on redundancy notice. Sure they'll fully endorse the waste of money on a pointless rebrand and a poncey advert.

I read that and thought it seems to go against what they are portraying themselves in the adverts. Saying that, Lloyds Banking Group and Barclays are making job cuts to a larger number of jobs. 

Adverts are just to get your business. Nationwide like to paint themselves as caring and for the little man, so to speak, this is simply a marketing strategy. Make no mistake they operate to make a profit from you. I’m not saying there is anything wrong with that, simply making the point that an advert doesn’t really mean anything. 

[Deleted User]

beanielou said:

The redundancies are to be at head office & not customer facing roles.

They do very little in the branches other than limited cash transactions and customer enquiries now.
Just because they're in head office, does it mean there won't be a customer impact.   

Rob5342

Lions_89 said:

Maybe it’s a typo!

They must have forgotten to change the word bank when they were copying NatWests logo.

EarthBoy

[Deleted User] said:

beanielou said:

The redundancies are to be at head office & not customer facing roles.

They do very little in the branches other than limited cash transactions and customer enquiries now. 

Some Nationwide branches don't have counters, so they can only do cash transactions via machines. 

MACKEM99

I find the machines pretty useless when paying in a cheque so always have to take the to the counter and q.

Lions_89

EarthBoy said:

GTR_King said:

Has online banking changed? 

Nothing's changed apart from the logo.

One of my emails
had the old logo in one part. And the new one in the other part.

Middle_of_the_Road

Rebranding is a complete waste of money and resources. It will not attract any new customers, and probably dismay existing ones. They have failed to realise their uniqueness was their strength, and this foolish desire to imitate their supposed rivals has backfired.

Zanderman

Middle_of_the_Road said:

Rebranding is a complete waste of money and resources. It will not attract any new customers, and probably dismay existing ones. They have failed to realise their uniqueness was their strength, and this foolish desire to imitate their supposed rivals has backfired.

Well that's all debateable.

Rebranding undoubtedly does refresh 'image' (in every sense) so is not a waste of time. That's established marketing. 

No-one on here (afaik) knows how much Nwide spent, so none of us can really tell whether it was a good spend or not (the ballpark figure of millions mentioned early in this thread was someone making it up).

Their uniqueness hasn't been altered - except by people in this thread claiming (probably totally incorrectly!) that the new logo is a deliberate imitation of some banks.

And the accusation that this is to 'imitate' rivals comes from that same claim - again probably completely wrong.  The whole (and utterly fundamental!) point of any re-branding is to stand out. Not to imitate. 

But you may disagree with all that!

For my part I'm utterly astonished that this thread keeps on growing, and that existing customers are really so interested in the minutiae of whether a new logo has appeared on the card/app/letter/statement etc. 

But the fact that it does keep growing proves, quite nicely, that this rebranding has drawn attention to Nwide. Which would have been the whole point. They're probably well-chuffed!