Nationwide rebranding

2010

friolento said:

nationwide may have started a trend. I just had an email from OakNorth, advising their rebranding. It looks like trees are on their way out

Hi there,

 

OakNorth has had a little refresh!

 

Why the new look?

We started helping ambitious savers like you back in 2015.  Since then, things have changed. We’ve launched new products, won industry awards, and brought you a highly-rated mobile app.
 

We believe your customer experience with us should feel transparent, modern and simple – something our old brand couldn’t always achieve. Our new look and feel is just another way to help you with frictionless saving. Nothing else has changed; our commitment to helping you is as strong as it was when we first began.   

 

What do I need to do?

You don’t need to do anything (apart from admire our new brand, of course).

 

Has everything been rebranded?

Our website and your mobile banking have been updated with our new brand. Your web online banking will look the same as it does today, but you’ll see our new logo. In the next few weeks, you’ll start to see our new designs rolled out across all of your experiences.

 

Why we are letting you know?

Seeing things that look different can be alarming, especially when it’s your bank. We want you to know that our new brand is just a fresh lick of paint, but we’re still the same OakNorth.

Shouldn`t the arrow bit be straight up pointing north and not pointing north east.

Rob5342

MACKEM99 said:

stclair said:

This details the story behind the branding: 

https://www.designweek.co.uk/nationwide-rebrand-new-commercial-arts/

In the article they say they wanted a modern look, then in a few lines later say they were influenced by 80s and 90s???

Nationwide are very old fashioned, so to them the 80s is very modern.

WillPS

2010 said:

If it`s in the directors interest, they would soon demutualise and turn it into a bank.
I expect at the moment they`re making more money leaving it the way it is and wasting 38 million (if that figure is true) on rebranding.
NW has never been known for top paying saving rates.
Although they did give a member`s loyalty bonus earlier this year, the first time ever.
Even that was a bit of a fiasco. 
                                         

The directors would need the support of a majority of members, and members who joined since the late 90s would receive no benefit from demutualisation thanks to charitable assignment.

Good luck getting that passed. (This is why enforced charitable assignment was brought in!)

Albermarle

2010 said:

If it`s in the directors interest, they would soon demutualise and turn it into a bank.
I expect at the moment they`re making more money leaving it the way it is and wasting 38 million (if that figure is true) on rebranding.
NW has never been known for top paying saving rates.
Although they did give a member`s loyalty bonus earlier this year, the first time ever.
Even that was a bit of a fiasco. 
                                         

Going back 10? years they said they would not normally be top of the tables, but would give consistent good rates so customers did not have to keep switching to get a decent rate.
This seemed to go out of the window in the following years.
However in the last 12 months rates have improved although it is quite patchy. For example the easy access rates are poor, but they have a two year fixed ISA that is only 0.05% below the top of the table.

Section62

WillPS said:

2010 said:

If it`s in the directors interest, they would soon demutualise and turn it into a bank.
I expect at the moment they`re making more money leaving it the way it is and wasting 38 million (if that figure is true) on rebranding.
NW has never been known for top paying saving rates.
Although they did give a member`s loyalty bonus earlier this year, the first time ever.
Even that was a bit of a fiasco. 
                                         

The directors would need the support of a majority of members, and members who joined since the late 90s would receive no benefit from demutualisation thanks to charitable assignment.

Good luck getting that passed. (This is why enforced charitable assignment was brought in!)

The charitable assignment scheme was introduced to fend off hostile activities. It contains a clause which permits the society to remove the assignment requirement where it is "no longer in the best interests of the Society to do so" (albeit not retrospective).

I'm not a lawyer, but my understanding is that if the Board, Society and the Foundation all agreed that demutualisation was in the interests of the membership, the effect of the scheme could be amended so that members who have assigned their rights could still benefit from demutualisation (and therefore might be encouraged to vote in favour of it)

The original idea was to stop the activities of the Society being disrupted by outsiders... it wasn't to prevent demutualisation ever happening, nor to deliberately create a class of members who couldn't benefit if Nationwide did demutualise.

But given Nationwide can hand out £100 'dividend' to members selected through arbitrary condidtions (aka 'fairer share') - without that being put to a member vote (or apparently appearing in the Memorandum and Rules) - then presumably Nationwide could make a similar ex-gratia payment to a select group of members (i.e. those who joined after 02/11/1997 ) which just happens to be equivalent to the amount they would otherwise get from conversion benefits.

I'm fairly sure there is a way the Board could swing it if they felt demutualisation was the right thing to do.

jbuchanangb

I have just opened an account with Nationwide BS, hoping to get the £200 switching bonus, and have a debit card valid 5 years with the old logo on it. So I guess I will be looking at the old logo for quite a long time.

Middle_of_the_Road

flaneurs_lobster said:

I've just received an email from Nationwide and it had the OLD LOGO at the top!

Outrageous, 38 million quid for a rebrand and no-one's changed the email header.

The real cost, the real burden in this iniquitous, contemptible system are the once again re-elected board of directors and their over-inflated salaries.

tiger135

I am using their 4.25 instant savings. i know i can get 5.2 from ulster or coventry but havent yet bothered to move 

robatwork

Firstly I like Nationwide - the bank and the app.

I genuinely didn't realise the pacman was a "rising sun". Not sure if it's because I'm thick, or I could only see pacman, or it's just a laughable logo.

At least they should be nice and clean now, as they've just been taken to the cleaners, and rinsed. 

Rob5342

robatwork said:

Firstly I like Nationwide - the bank and the app.

I genuinely didn't realise the pacman was a "rising sun". Not sure if it's because I'm thick, or I could only see pacman, or it's just a laughable logo.

What is it that you like about them and their app? Their app is the worst I've seen and they never seem to offer products of any note - their instant access saver is 3.25% and you need a.current account for that, but Cynergy offer 5.15%.