Nationwide 5% cashback on supermarket spending

Bridlington1

GibbsRule_No3. said:

Since I shop in M&S and they are not on the list, it doesn’t look like I would be eligible for this offer but I was wondering if you need to spend the full £200 at just one company in the month, or if it would be a combination of stores?  Eg Tesco, Sainsbury, F&M (since they are on the list!), Aldi, Asda etc. Not impressed that M&S are not on there, assume it would be too hard to separate the food shopping from the clothes etc.  Having said that other stores on the list have clothing/homeware lines.  I am not going out of my way to buy gift cards. Spending £200 on food in M&S a month would be a natural monthly spend for me.

You would be eligible as long as you have a Nationwide current account. The spend doesn't have to be in one store so you can mix and match if you want.

RG2015

flaneurs_lobster said:

RG2015 said:

The idea though that exploiting these offers somehow deprives poorer people, by denying them the chance to benefit from Nationwide's altruism, is a bit of a stretch. 

It's not altruism, it's marketing.

Altruism would be Nationwide donating the £99 million to the Trussell Trust. Anonymously. 

Ever heard of irony.

ZeroSum

I still haven't been officially told about this. No emails, no app messages etc.

flaneurs_lobster

RG2015 said:

flaneurs_lobster said:

RG2015 said:

The idea though that exploiting these offers somehow deprives poorer people, by denying them the chance to benefit from Nationwide's altruism, is a bit of a stretch. 

It's not altruism, it's marketing.

Altruism would be Nationwide donating the £99 million to the Trussell Trust. Anonymously. 

Ever heard of irony.

Point taken

EarthBoy

ZeroSum said:

I still haven't been officially told about this. No emails, no app messages etc.

Offers and promotions are classed as marketing, so check your marketing preferences in the app.  If you've got these set to "No" under Internet Bank & Banking app, it might explain why you're not getting the message.

RG2015

ZeroSum said:

I still haven't been officially told about this. No emails, no app messages etc.

There was a banner in my app this morning.

k_man

RG2015 said:

ZeroSum said:

I still haven't been officially told about this. No emails, no app messages etc.

There was a banner in my app this morning.

Mine too.
And I have all marketing setting turned off, so this (correctly IMO) doesn't appear to be considered as marketing.

Section62

km1500 said:

No, but I can read press releases..


Tom Riley, Director of Retail Products at Nationwide Building Society, said: “Food costs have risen sharply and many households now think carefully about how and where they shop. We’re helping members with £10 a month cashback on supermarket spending – just one of the benefits of having a current account with the world’s biggest building society.”

So Nationwide think it important to help members with certain current accounts shopping in (un)certain stores using a debit card rather than other payment methods, but don't think it important to help other members such as those paying by credit card?

There has also been some coverage of people going back to using cash as a budgeting tool, so if Nationwide were really serious about this then they should be handing out an extra £10 for every £200 cash withdrawn by members from ATMs.

It is all about promoting Nationwide current accounts - something which Nationwide have been doing (often to the disbenefit of members with other products) for a long time.  This is just another iteration of the same old strategy.

Section62

flaneurs_lobster said:

RG2015 said:

The idea though that exploiting these offers somehow deprives poorer people, by denying them the chance to benefit from Nationwide's altruism, is a bit of a stretch. 

It's not altruism, it's marketing.

Altruism would be Nationwide donating the £99 million to the Trussell Trust. Anonymously. 

Please don't give them ideas.

Bridlington1

Section62 said:

km1500 said:

No, but I can read press releases..


Tom Riley, Director of Retail Products at Nationwide Building Society, said: “Food costs have risen sharply and many households now think carefully about how and where they shop. We’re helping members with £10 a month cashback on supermarket spending – just one of the benefits of having a current account with the world’s biggest building society.”

So Nationwide think it important to help members with certain current accounts shopping in (un)certain stores using a debit card rather than other payment methods, but don't think it important to help other members such as those paying by credit card?

There has also been some coverage of people going back to using cash as a budgeting tool, so if Nationwide were really serious about this then they should be handing out an extra £10 for every £200 cash withdrawn by members from ATMs.

It is all about promoting Nationwide current accounts - something which Nationwide have been doing (often to the disbenefit of members with other products) for a long time.  This is just another iteration of the same old strategy.

It would be nice if they did that but I doubt they ever will. If they did many people, myself included would certainly be going to their local branch, withdrawing £200 in cash from the machine outside then walking into the branch to deposit the £200 again for an easy tenner.

Personally I don't care if it is just about promoting their current accounts as long as I profit from it I don't care if the bank benefits too. If I can get £10/mth from buying £200 worth of supermarket gift cards every month till April then I'll take it.