Nationwide 5% cashback on supermarket spending

surreysaver

km1500 said:

Is it only me? This offer was supposed to help everyone with a Nationwide account with their food shopping in a time of National crisis. There is a limited budget from Nationwide. By all means go and buy your hundreds of pounds worth of giftcards, but that was never the purpose of this promotion.

Practically everyone on this site us using accounts other than in the way intended 

km1500

Sounds like it's only me then.

Katiehound

Well, if you only have one NW card you won't be able to buy too many hundreds of pounds of gift cards.

I don't spend £200 per month on grocery shopping so it means that any  excess can be put on a gift card and used after the offer ends- to buy groceries later in the year. 

Sorry, how do you know "but that was never the purpose of this promotion."
 Do have inside knowledge of their marketing department?

Zanderman

km1500 said:

Is it only me? This offer was supposed to help everyone with a Nationwide account with their food shopping in a time of National crisis. There is a limited budget from Nationwide. By all means go and buy your hundreds of pounds worth of giftcards, but that was never the purpose of this promotion.

Umm... As most of the gift card talk has been getting supermarket gift cards to spend - at a later date - in supermarkets I can't see where you're seeing a problem.  Because that's simply a method of maximising the help with food shopping. Which, following your line that this promo must help with food shopping, is exactly the correct thing isn't it?

[And even if the gift cards were used another way, their use would still saving some money - which will mean more available for food shopping.]

RG2015

km1500 said:

Is it only me? This offer was supposed to help everyone with a Nationwide account with their food shopping in a time of National crisis. There is a limited budget from Nationwide. By all means go and buy your hundreds of pounds worth of giftcards, but that was never the purpose of this promotion.

I think the purpose of the promotion is to make money for Nationwide.

It may seem an odd way to make money by giving money away. But that is how marketing, advertising and PR works.

MACKEM99

km1500 said:

Is it only me? This offer was supposed to help everyone with a Nationwide account with their food shopping in a time of National crisis. There is a limited budget from Nationwide. By all means go and buy your hundreds of pounds worth of giftcards, but that was never the purpose of this promotion.

A bit like the misconception that banks are our friends?🤔

Asghar

Anyone know how the cashback works?

Is it worked out on the total spend for the month and then rounded down to the nearest penny.

km1500

Zanderman said:

km1500 said:

Is it only me? This offer was supposed to help everyone with a Nationwide account with their food shopping in a time of National crisis. There is a limited budget from Nationwide. By all means go and buy your hundreds of pounds worth of giftcards, but that was never the purpose of this promotion.

Umm... As most of the gift card talk has been getting supermarket gift cards to spend - at a later date - in supermarkets I can't see where you're seeing a problem.  Because that's simply a method of maximising the help with food shopping. Which, following your line that this promo must help with food shopping, is exactly the correct thing isn't it?

[And even if the gift cards were used another way, their use would still saving some money - which will mean more available for food shopping.]

yes, the gift cards could be used another way eg buying petrol

I am all for milking promos for as much as I can and, like many on here, do it regularly. If it had been an.open-ended promotion I would have gone out and bought gift cards myself.

However, the difference here is the limited pot available - your £200 gift voucher purchase means somewhere down the line someone who needs it won't get their discount on their potatos as the pot of money has run out.

km1500

Katiehound said:

Well, if you only have one NW card you won't be able to buy too many hundreds of pounds of gift cards.

I don't spend £200 per month on grocery shopping so it means that any  excess can be put on a gift card and used after the offer ends- to buy groceries later in the year. 

Sorry, how do you know "but that was never the purpose of this promotion."
 Do have inside knowledge of their marketing department?

No, but I can read press releases..


Tom Riley, Director of Retail Products at Nationwide Building Society, said: “Food costs have risen sharply and many households now think carefully about how and where they shop. We’re helping members with £10 a month cashback on supermarket spending – just one of the benefits of having a current account with the world’s biggest building society.”

Newbie_John

I spend about £100 a month, so to make most of the promo I can either buy more items like tins, pasta, flour.. and eat it over the next year or buy a gift card and use it as we go. I won't waste food that way, the deal is still heavily limited - 3 months only, up to £200 spend. We're talking £30 max. I could get £15 with normal spend so I wouldn't call that milking.