Creme Eggs

Viberduo

20aday wrote: »

If they bothered to conduct consumer research I think they'd find people would be willing to pay slightly more for the same weight rather than the same price and a reduction.

There is going to be a point when they can't cut the size of products (without discontinuing them) anymore because I can't imagine many people would pay £1 for 30g of chocolate!

I agree, but companies generally decrease size and increase price too I notice or have a "new improved recipe" which in real terms means they have cheaper ingredients trying to keep the taste as similar as possible