MSE News: Tesco to rebrand Value range

smala01

Candystore wrote: »

Given how quickly they've got these products out after announcing poor results I think a lot of them will just be rebranded Value goods, with higher prices (as others have said they've done before)

I'm sure people will be doing taste tests soon!

Perhaps - but i know suppliers have various "off the shelf" recepies for products that vary in quality from poor to good.

Some years ago I did some work for a biscuit manufacturer, they made the own brand products for all the major supermarkets. The supermarket buyers came in and were presented with 10 biscuits. Biscuit 1 was cheap and nasty, biscuit 10 was delicious and expensive. The buyer simply picked somewhere inbetween 1 and 10

Incidentially - most supermarkets went for the same recepie biscuit apart from M&S who refused the beginning and end of a batch.

Anyway - the point here is that if you are a specialist manufacturer you can bring online different receipies very quickly - so it might not just be a rebrand.

Smala01

x_Bunny_x

artybee wrote: »

I bought their value Mince (frozen) two days ago and it was disgusting. I asked for a refund under their satisfaction guarantee (as indicated on the packaging) and was told I needed to return the product, not just the wrapper.

Tomorrow I will be delivering them two disgusting home made lasagnas, fished out of my dustbin.

I think mince is a thing you need to pay a little more for as the cheap stuff is kinda grisly and horrible. Go to your local butcher, ours does lovely mince

All home brand products are the same anyway i think, saisnburys. asda. morrisons have changed the home brans packets. There must be a reason why though

hannahbroke

I buy loads of Tesco value stuff. I'd really like to believe that their prices are going to stay the same but I doubt it also. For me price is everything, I don't care what the packaging looks like. At least the old packaging was straight up front and wasn't trying to pretend otherwise. I actually find that most of the value products are more healthy for you anyway, tends to be a lot less sugar and crap in them. When they say the new range is going to be healthier I bet they just mean that they're going to point this out to people and advertise it. I bet the actual product ingredients won't change at all....... somehow something tells me that they're going to try and pull the wool over our eyes again.

surfsister

artybee wrote: »

I bought their value Mince (frozen) two days ago and it was disgusting. I asked for a refund under their satisfaction guarantee (as indicated on the packaging) and was told I needed to return the product, not just the wrapper.

Tomorrow I will be delivering them two disgusting home made lasagnas, fished out of my dustbin.

lol! i like your style!!

delain

My first thought was that they wanted the 'value' stuff to look less obvious in the trolley... Now everyone can see all the packaging and know its all cheap.

I would never ever buy value mince again... Once was quite enough _pale_

I have noticed the sugar in the spaghetti, don't buy the beans, did once about 10 years ago, they were like bullets.

I now live much closer to sainsburys and agree their basics range is much better. I also like that they 'own up' to why its cheap, ie instant mash: 'less white, still alright' and its really good stuff. Has much less salt etc than smash

Oh and my nearest Tesco (massive store on 2 levels) has a seperate cs desk with its own queue!

Lum

I wonder how much of this is due to "Tesco Value" becoming a massive joke in certain parts of the internet, with the brand and the blue stripes being photoshopped onto implausible (and usually crap) products.

Things like these:

[Deleted User]

I work for waitrose and when I did my training last august we were told that waitrose do not market a value/no frills/budget range. The essentials range is aimed at the same entry level as all other supermarket own brands. This is why their essentials range is tastier and nicer than tesco value, because its one level up.

Hope that makes sense.

TESCO_R+R_RAIDER

who ever designed the new value labels must have looked at 1970 clothes and wallpaper and said this will do. looks very old fashioned. nothing wrong with the old value branding you knew what it was. bet the prices will go up as morrisons value did after rebranding.

terra_ferma

Lum wrote: »

I wonder how much of this is due to "Tesco Value" becoming a massive joke in certain parts of the internet, with the brand and the blue stripes being photoshopped onto implausible (and usually crap) products.

Things like these:

Life is stranger than fiction...
http://www.metro.co.uk/weird/889286-asda-launches-bargain-valentines-day-smart-price-card-costing-just-7p

andrewmp

Sounds like they're copying off the Morrisons value rebrand.