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wikaniko information

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  • jhp
    jhp Posts: 2,342 Forumite
    PatrickD wrote: »
    I'm not saying anything is tosh, though I haven't read that thread (didn't realise there was another one).

    When I said ''its proven to work'', I was referring to catalogue dropping. Kleeneze, Betterware and Avon are just 3 companies I can think of who have proved that it works.

    Maybe you thought I was referring to something else?

    Pat

    Thanks for clarifying .:D

    I did mention the other thread earlier in this thread.
  • PatrickD
    PatrickD Posts: 209 Forumite
    jhp wrote: »
    Thanks for clarifying .:D

    I did mention the other thread earlier in this thread.

    You did jhp I just went back and looked. Sorry for missing it :embarasse

    Pat
  • The_Analyst_2
    The_Analyst_2 Posts: 16 Forumite
    edited 4 November 2011 at 10:12AM
    Peter_Pan wrote: »
    I don't know where you get the idea about them discouraging blanket dropping with brochures...... i started off with using 20 -50 initially in our local village .

    Debbie


    I'm pretty sure Kleeneze encourages everyone to start off with a suggested minimum 100-150 catalogues and woe betide anyone that expects help from their upline if they say they just want to network and not do much retail.

    I got the impression that Wiko distributors are encouraged to use less catalogues and do more doorstep presentation rather than letterboxing in the Kleeneze/Avon/Betterware blanket-dropping way. I may have that wrong but I thought I read somewhere that they didn't want uncollected catalogues littering the streets and giving the company a sloppy image. Not such a major issue with people like yourselves that bother to collect them properly, I guess.

    What was your average order value per collected catalogue on a first drop and then on subsequent previous customer-only drops, if you don't mind me asking?

    As for customers being paid to recommend customers, I was referring to distributor-customers rather than retail customers.
    Perhaps I should have made myself clearer.


    In response to the person that said "the real business is MLM", well you can't have a true MLM with no sales can you? It would just be an ML but missing the essential M that gets everyone paid!
  • I'm pretty sure Kleeneze encourages everyone to start off with a suggested minimum 100-150 catalogues and woe betide anyone that expects help from their upline if they say they just want to network and not do much retail.

    I got the impression that Wiko distributors are encouraged to use less catalogues and do more doorstep presentation rather than letterboxing in the Kleeneze blanket-dropping way. I may have that wrong but I thought I read somewhere that they didn't want uncollected catalogues littering the streets and giving the company a sloppy image. Not such a major issue with people like yourselves that bother to collect them properly, I guess.

    What was your average order value per collected catalogue on a first drop and then on subsequent previous customer-only drops, if you don't mind me asking?

    As for customers being paid to recommend customers, I was referring to distributor-customers rather than retail customers.
    Perhaps I should have made myself clearer.


    In response to the person that said "the real business is MLM", well you can't have a true MLM with no sales can you? It would just be an ML but missing the essential M that gets everyone paid!

    Yes you are correct The Analyst, the training does encourage the door knocking, introducing yourself approach which although is more time consuming and usually means you have to try the evenings when more people are in it does mean you can work with less brochures and hopefully lose less.

    As i prefer to work during the day when the children are at school/college i find most people locally aren't in so found blanket dropping a better option for me and as i have done it before i accept i will lose brochures until i am down to customers although we do go back 3x to collect and are very stubborn and don't give up until we have spoken to someone and they tell us they have thrown it or lost it etc.

    I have tried the door knocking approach and have to say its the only Company i have been comfortable about doing that and the few people i talked to received the brochure very well but i still find for us blanket dropping is the quickest and most time effective way of finding customers. I would always recommend people blanket dropping to work with at least 50 brochures but recommend 100. If you are door knocking then you can work with less.
    We are finding we usually gain at least 4 new customers on a first drop from 100 brochures, although on occasions recently we have picked up 7, i think thats because the name is getting known locally with adverts and our car signs and orders vary depending on if its an area where they have lots of other brochures where we usually find people put in a small test order to see if we will pick up on time and deliver promptly.

    We are offering samples to our established customers and more are starting to order every month and ordering more products, some order every other month if they don't get through the items in a month and as with other Companies some order every few months, the odd ones order more irregularly than that.

    I have put a post on one of the threads about Wikaniko about our average order values on blanket drops when we started, i don't have the figures to hand at the moment but the order value are higher than we experienced with other Companies we have been with and couple that with the products being smaller and easier to deliver it makes it a lot more easier especially for me locally as i do it all on foot. On customer base at the moment we usually find around 25% will order at any one time which we also found with other Companies although with giving samples of the everyday products that is starting to increase and the average order value is over £10.

    Brochures is just one way to find customers, we are also starting to do local events and will be doing pamper evenings and make up parties at some point as well as looking at working with clubs and societies and schools, community groups.

    Debbie
    We love what we are doing and we love why we're doing it!!
  • Peter_Pan
    Peter_Pan Posts: 791 Forumite
    https://forums.moneysavingexpert.com/discussion/2515671 post 45 about my first blanket drops.
    We love what we are doing and we love why we're doing it!!
  • The_Analyst_2
    The_Analyst_2 Posts: 16 Forumite
    edited 7 November 2011 at 10:20AM
    Thanks for that.

    You say it pays better than Kleeneze on the retail. Can you run the figures please?

    All I've seen so far is people boasting a 33%+ mark-up from "wholesale" and putting against Kleeneze's 21% discount to retail, which isn't a like-for-like comparison (I don't know the figures for Avon, but I think Betterware is a 20% discount, although wth Kleeneze you can get retail bonus levels unavailable in Betterware, as a compensation for having to pay for your marketing materials).

    In Wikaniko who is it that gets the equivalent of the maximum 16% Kleeneze Gold Distributor volume bonus (24% of "wholesale"), or does it just revert to the company rather than getting paid out? I can see that less goes to team-builders but I'm not sure that this means more is going to retailers.
  • I was referring to the personal retailing commission - Retailing profit is 33% on wholesale which is the same as saying 25% on retail, It is actually based on PV not £ but most of the PV amounts are the same as the £ value unless it's a product that has a low net profit on it. Then there are further personal retail volume bonuses (up to an additional 12%) making a total of 45% wholesale ex VAT.

    It is along time since i did Kleeneze (9 years actually) and i can't remember how the pay plan worked for team builders apart from knowing i wasn't getting what they said i would when i hit Gold, probably to do with the structure of my Business looking back but i will find out the answer to the second part of your post and will be back :)

    Debbie
    We love what we are doing and we love why we're doing it!!
  • The main thing for me is that i am making a good profit on my retail and the difference with Wikaniko is that the profits are shared with all the distributors, so whatever happens you get more than you would in any other Company. I am not au fait with the Kleeneze Plan as it was a long time ago so perhaps someone else can help you who is or perhaps you can work it out from a copy of both Pay Plans, if you go to the join us page of any of the Wikaniko sites on the internet you will find a download of the Plan.

    Debbie
    We love what we are doing and we love why we're doing it!!
  • PatrickD
    PatrickD Posts: 209 Forumite
    I remember the first time I looked at the Wikaniko compensation plan, after seeing many over the last few years, was that the total payout percentage was quite low compared to some. Then I looked at the prices of the products and realised they were quite low too, compared with many other MLM companies. There's a clue there and I now realise why Wikaniko products are so easy to retail. Show me a company with a comp plan that pays out 60, 70% and more and I'll show you a company where the vast majority of products purchasers are being made by distributors to qualify for their bonuses.

    Pat
  • Can you do the numbers please Patrick? A comparison with Kleeneze/Avon etc would probably be the most relevant.
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