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It's a common misunderstanding that fees merchants pay are passed on to the card issuers, when actually none of it does directly, and the total slice which could even potentially get to them is the interchange fee which is capped at 0.3% (which is the total revenue for both Visa/Mastercard AND the issuer).
I didn't say the merchants don't pay fees, as that'd be plainly untrue.
Who is it that you think that the 1-3% fees are going to if not the issuer?