Morrisons Doubling Prices on some items - when inflation is 10%

robrymond

Don't forget the value spaghetti, an inflation busting 16p and hasn't changed through the past few years. 

Rosa_Damascena

A._Badger said:

There are two important caveats about the inflation rate. The first is that the rate you hear about on the news is a government figure and, I have absolutely no doubt, massaged to suit their purposes. The second is that even if it were accurate (which it isn't) it is only an average, so some prices will have gone up by more than that nominal sum and some by less. 

That aside, are some companies taking advantage of the current inflationary climate? I've no doubt that they are and by no means only supermarkets.

At 10.1% inflation is the same as CPI, which is statistically calculated and not merely a mean value.

Morrisons prices aren't just bonkers, they are bonkety-bonk but other supermarkets are going the same way.

A._Badger

The point is whether the data is accurate, not which kind of average is taken, or even if they use RPI or CPI. It is widely believed that the government statisticians pick their 'basket' to reflect the rate of inflation that suits their purposes. I share the view that inflation for most people inflation is significantly higher than the government is admitting to.

As for Morrisons, as a soon to be former regular, I'd say their prices are rising but so are everyone else's. 

RobM99

Two sea bass fillets in Morrison  £5.50 for 90 grammes = £61 a kilo!

LunaLater

A._Badger said:

There are two important caveats about the inflation rate. The first is that the rate you hear about on the news is a government figure and, I have absolutely no doubt, massaged to suit their purposes. The second is that even if it were accurate (which it isn't) it is only an average, so some prices will have gone up by more than that nominal sum and some by less. 

That aside, are some companies taking advantage of the current inflationary climate? I've no doubt that they are and by no means only supermarkets.

It’s not a government figure, it’s produced by the ONS. The basket, prices and calculations are all freely available, so there’s no “massaging” involved.

YoungBlueEyes

RobM99 said:

Two sea bass fillets in Morrison  £5.50 for 90 grammes = £61 a kilo!

No wonder they were fighting over the fishing territories! 😧

sarah1972

RobM99 said:

Two sea bass fillets in Morrison  £5.50 for 90 grammes = £61 a kilo!

45g each? Must be a small piece of fillet and definitely not a whole fillet, Something wrong on their behalf there. 

£23.61 a kg https://groceries.store.morrisons.com/products/109804336/details or fish counter £28.95 a kg https://groceries.store.morrisons.com/products/102410502/details

Exodi

RobM99 said:

Two sea bass fillets in Morrison  £5.50 for 90 grammes = £61 a kilo!

No way, a fish fillet is usually about 90g each.

Almost certainly two sea bass fillets @ £5.50 for 180 grams = £30.56 a kilo... which is still mental.

I just googled morrisons sea bass fillets and they're online for £23.61 and even cheaper if you buy them on offer, so I'm not sure where you got that from.

But back to the point, even £20-£24 per kg is still mental. I don't eat fish anymore as it's too expensive (and I watched Seaspiracy which put me off for life lol).

EDIT: @sarah1972 beat me to the punch it seems!

cymruchris

Aside from my previous comment about retailers that put prices up ready for a promotion (you'll see it everywhere on Black Friday when the humungous deals are announced) - prices are also manipulated to smooth supply and demand, or to make more margin on similar products.

It could be that supply on that line at the moment is disrupted, so stock levels are low, and in order to slow down sales they've put the price up rather than have empty freezers.

Retailers can also be very sneaky. They may have a similar line under a different brand that by selling it at £4.25 they make a decent margin on, and have lots of stock available,  then when 'A.N. Other' customer comes along - looks at the prices - says whoaaa look at the price of those - these are way cheaper - we'll buy these. End goal achieved - £4.25 product sold, margin secured.

Retail is all smoke and mirrors and mind tricks to make us think that certain things are good value or a bargain. We shouldn't look at the price of a single product to get a measure of what's going on in the world, as retail is one big game,  and it's mainly the customer that loses.  (Although I do agree prices are certainly rising - there's no doubt of that!)

k3lvc

Cornucopia said:

There are examples of products that haven't changed price much, though - just a few off the top of my head:-

- Aldi Salad Bag (Mixed Leaves) - 57p before, went up a bit, and now back at 57p.

- Aldi/Lidl Small Seeded Loaf - was 65p, now 69p

- Tesco "Growers Harvest" Soya Milk - 55p

- Aldi Essentials Chocolate - 33p

So, as above, the average inflation rate will include some products that haven't gone up much, and others that have gone up more.   Which is what we'd expect as the impact on prices doesn't affect all supply lines equally.

All of which are own label products - and probably under contracted pricing for a period (or at least until the supplier goes bust)