B&Q now accept AmEx

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From the AmEx offer on my account it looks like B&Q now accept AmEx (Instead of paying via PayPal). The offer is in store only.
Spend £40 or more, get £5 back
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Spend £40 or more, get £5 back
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Up until now B&Q were probably the non-Amex retailer I spent the most at.
Reality is that no AmEx cardholder has only an AmEx card and for all of AmEx's "our customers are richer than yours" type marketing to merchants is really fairly weak when most will simply switch cards rather than walk away.
AmEx fees have come down notably relative to Visa/Mastercard who themselves started issuing higher tier cards (Mastercard World Elite or Visa Signature) which come with higher fees and hence you see more retailers accepting them.