Tesco Shameful Scam

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  • sheramber
    sheramber Posts: 21,910 Forumite
    Part of the Furniture 10,000 Posts I've been Money Tipped! Name Dropper
    Sapindus said:
    What annoys me about Tesco is how they repackaged all their everyday value stuff with fancy names to make it sound more appealing.  I'm not sure what's in it for them.  I can't think that their cheapest own-brand lines also have the highest profit margin for them.  But I have known at least one apparently intelligent, environmentally minded person person go for "Redmere Farms" because they thought it sounded nice and homegrown, only to get it home and realise it was from Peru or somewhere.
    And then they put up posters saying "our cheapest brands are exclusively at Tesco" well of course they are, they are Tesco own-brand, are we supposed to be surprised at this?  I used to be able to quickly grab the Everyday Value stuff, now I have to actually stop and double check what I'm buying because I'd actually rather buy the Tesco cheapy stuff than another cheapy brand, somehow.
    Tesco marketing is a load of empty, patronising twaddle. 
    But I still shop there.
    There is a fairly obvious fake brand used by Tesco. The packaging says "Exclusively at Tesco" and the brand name is T. E. Stockwell & Co
    Who is TE Stockwell?
    In 1924, he created the Tesco brand name from the initials of a partner tea supplier, T. E. Stockwell (formerly Messrs Torring and Stockwell of Mincing Lane), and the first two letters of his surname. ... By 1939, Cohen owned a hundred Tesco stores. His expansion was helped by the growth of new shopping centres.
  • tempus_fugit
    tempus_fugit Posts: 1,189 Forumite
    Eighth Anniversary 1,000 Posts Name Dropper Photogenic
    Sapindus said:
    What annoys me about Tesco is how they repackaged all their everyday value stuff with fancy names to make it sound more appealing.  I'm not sure what's in it for them.  I can't think that their cheapest own-brand lines also have the highest profit margin for them.  But I have known at least one apparently intelligent, environmentally minded person person go for "Redmere Farms" because they thought it sounded nice and homegrown, only to get it home and realise it was from Peru or somewhere.
    And then they put up posters saying "our cheapest brands are exclusively at Tesco" well of course they are, they are Tesco own-brand, are we supposed to be surprised at this?  I used to be able to quickly grab the Everyday Value stuff, now I have to actually stop and double check what I'm buying because I'd actually rather buy the Tesco cheapy stuff than another cheapy brand, somehow.
    Tesco marketing is a load of empty, patronising twaddle. 
    But I still shop there.
    I'm assuming this is a joke because it's hilarious. :D
    Retired at age 56 after having "light bulb moment" due to reading MSE and its forums. Have been converted to the "budget to zero" concept and use YNAB for all monthly budgeting and long term goals.
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