URGENT Debt Ads on Childrens TV

Mumstheword

nick jnr - 2.10pm - during three frineds and jerry


1. debt free direct
2. first plus

Mumstheword

cartoon network - debtbusterloans - 2.25pm - Ed Edd & Eddy

Mumstheword

nick jnr - 2.45pm - during fairly odd parents

1. lombard direct
2. first active

Mumstheword

nick jnr - 2.55 - just before 'as told by ginger'

first plus loans

Debt_Free_Chick

Curious & confused .... surely, one has to be over age 18 to get into debt .. and therefore not a child.

Surely the debt ads are aimed at parents ... can any child understand the concept of debt?

I'm not at all clear about the reasons why the campaign is to target debt-advertising on TV.

Have I missed something?

MSE_Martin

Yes you have missed something. There is now pester power of children to get their parents to borrow - we're educating our youth into these debts. Children are singing the slogans, its normalising this type of borrowing, the worst type - secured loans.

When the campaign is launched properly, I've a full article with research on the impact of these ads on kids.

trafalgar_2

Debt_Free_Chick wrote:

Curious & confused .... surely, one has to be over age 18 to get into debt .. and therefore not a child.

Surely the debt ads are aimed at parents ... can any child understand the concept of debt?

I'm not at all clear about the reasons why the campaign is to target debt-advertising on TV.

Have I missed something?

I'm confused about this one too and as ads bring in the revenue .........what should replace them,more ADS for childrens toys (don't parents get miffed when that happens,bombarding the children with images of the latest fad))or fast-food (bad for them)or other unsuitable ADS

trafalgar_2

MSE_Martin wrote:

There is now pester power of children to get their parents to borrow - we're educating our youth into these debts. .

Surely the young ones are just repeating the ads but not really understanding them ............and the parents can educate the children as to what it really means .


but I shall go now and wait for the article

MSE_Martin

OK Traf to answer you briefly

Surely the young ones are just repeating the ads but not really understanding them?

I think 8 - 12 year olds are perfectly capable of understanding debt and pester power. However this isn't just about debt, this is specifically about secured debt, the worst type - you say parents can educate their kids, sadly not - many people don't know the difference, it's undue pressure on many already financially stretched people.

Now can we finish the discussion

I know i'm being cheeky and having the last word. Yet this thread is for monitoring the ads. When i launch the campaign there will be a full discussion thread for the issues, but this isn't the place

martin

trafalgar_2

MSE_Martin wrote:

Now can we finish the discussion

Absolutely,finished ,my apologies I wasn't aware that it was strictly for monitoring as there are other discussion posts .