RBS to launch new online challenger bank - ‘Bo’

robatwork

I have a Santander Select account. I hope they will merge so I can one day avail of a Bo Selecter account.

SnowTiger

stclair wrote: »

It’s kind of made we wonder why? They never used the williams and Glyn name to launch it.

I'd guess Bo will be aimed at the young market.

To me, Williams & Glyn sounds like a brand of whisky, a shop my grandparents would have used, an accountant or solicitor.

EarthBoy

SnowTiger wrote: »

I'd guess Bo will be aimed at the young market.

To me, Williams & Glyn sounds like a brand of whisky, a shop my grandparents would have used, an accountant or solicitor.

Yes, far too old fashioned for an internet-only bank.

Bo is just ridiculous though. Who wants to bank with Body Odour, or the Bu**er Off Bank?

sausage_time

They could have gone for WaG, or W&G, or wAg or something pseudo trendy - with a nod to the past. But what do I know.

EachPenny

sausage_time wrote: »

They could have gone for WaG, or W&G, or wAg or something pseudo trendy - with a nod to the past. But what do I know.

Just what I thought, appeal to both the young and those of a certain age.

The 'young' is a limited number of people and a highly competitive market, so to be sucessful long-term challenger banks will need to appeal to a wider range of people than they currently seem to be interested in.

To people of that certain age, 'Bo' does nothing. (Unless their mind associates it with 'Derek' of course. )

greyteam1959

Or 'Diddly'............

stclair

You can register now to get updates:

https://bo.money

jonnygee2

Basically it's a reskinned Starling Bank run by the crooks I was trying to avoid when I switched to banking with Monzo. No thanks.

John_G_Jones

jonnygee2 wrote: »

Basically it's a reskinned Starling Bank run by the crooks I was trying to avoid when I switched to banking with Monzo. No thanks.

Crooks?

That’s quite a bold statement, have you any actual evidence?

I know some of the people setting it up and had never heard that they’d been accused let alone convicted of any crimes.

Sea_Shell

To me it reads as..bow or boe, rather than boo. BO hadn't even registered.