Angel Delight: Making a comeback with sales up 30%

https://www.theguardian.com/business/2017/nov/15/angel-delight-sales-mr-kipling-oxo-premier-foods

Angel Delight is making a comeback half a century after the whipped dessert first hit the shelves.
Sales of the brand jumped 30% over the six months to the end of September, according to its maker, Premier Foods, as consumers were tempted back by a new ready-to-eat version of the milky dessert, first launched in 1967 by Birds.


So, aside from the Business Live section calling it "Retro", making me feel old, who here loves Angel Delight? Have you noticed the new ready made versions (I have not!) and have you tried the cheaper own brand alternatives?


On a related note, what other "Retro" foods would you like to make a comeback. The more obscure the better!

In debt and looking for help? Look here for the MSE Debt Help Guide.
Also, If you need any free and impartial debt advice, the National Debtline, Stepchange, and the CAB can help.
«134

Comments

  • What? There's a ready made version? That's just not right!!
    Could you do with a Money Makeover?


    Follow MSE on other Social Media:
    MSE Facebook, MSE Twitter, MSE Deals Twitter, Instagram
    Join the MSE Forum
    Get the Free MoneySavingExpert Money Tips E-mail
    Report inappropriate posts: click the report button
    Point out a rate/product change
    Flag a news story: news@moneysavingexpert.com
  • PasturesNew
    PasturesNew Posts: 70,698 Forumite
    Name Dropper Photogenic First Anniversary First Post
    I buy/eat a lot of Angel Delight, I always have. You can drink it too you know, to create flavoured milk.

    I've seen the ready made versions, but wouldn't buy them especially until I'd costed out their cost/value -v- making it myself... you also get a HUGE portion if you make it yourself :)

    I do tend to buy the "own brand" versions .... butterscotch is my favourite, followed by strawberry, then chocolate.

    I've always got 3-4 packets in the cupboard.
  • StopIt
    StopIt Posts: 1,470 Forumite
    I buy/eat a lot of Angel Delight, I always have. You can drink it too you know, to create flavoured milk.

    I've seen the ready made versions, but wouldn't buy them especially until I'd costed out their cost/value -v- making it myself... you also get a HUGE portion if you make it yourself :)

    I do tend to buy the "own brand" versions .... butterscotch is my favourite, followed by strawberry, then chocolate.

    I've always got 3-4 packets in the cupboard.


    Drinking it? Interesting!


    *makes note for next shop*


    And yes, Butterscotch is the best, of course.

    In debt and looking for help? Look here for the MSE Debt Help Guide.
    Also, If you need any free and impartial debt advice, the National Debtline, Stepchange, and the CAB can help.
  • dekaspace
    dekaspace Posts: 5,705 Forumite
    I've been Money Tipped!
    I buy/eat a lot of Angel Delight, I always have. You can drink it too you know, to create flavoured milk.

    I've seen the ready made versions, but wouldn't buy them especially until I'd costed out their cost/value -v- making it myself... you also get a HUGE portion if you make it yourself :)

    I do tend to buy the "own brand" versions .... butterscotch is my favourite, followed by strawberry, then chocolate.

    I've always got 3-4 packets in the cupboard.

    Thats what parents did when I was younger, adding like a scoop of ice cream too, and about 2010 when the supermarket own brand was as cheap as 3p made milkshakes out of that.

    Obviously the way to to it is make it with more milk so it doesnt set.
  • Could you do with a Money Makeover?


    Follow MSE on other Social Media:
    MSE Facebook, MSE Twitter, MSE Deals Twitter, Instagram
    Join the MSE Forum
    Get the Free MoneySavingExpert Money Tips E-mail
    Report inappropriate posts: click the report button
    Point out a rate/product change
    Flag a news story: news@moneysavingexpert.com
  • max99x
    max99x Posts: 192 Forumite
    First Post First Anniversary Combo Breaker I've been Money Tipped!
    you've made me have a big craving for Butterscotch Angel Delight now
  • earthmother
    earthmother Posts: 2,563 Forumite
    First Anniversary
    I've always got a selection of flavours in the cupboard for 'pudding' - and it's even better now the kids make it for themselves (it travels well in small tubs for lunchboxes too) :D

    I remember a peach flavour way back in the 80s (might have been an own brand - I recall Asda did strawberry jaffa cakes then too), and there was a similar packet mix which made slightly fizzy/bubbly mousses rather than a thick 'delight'. Here's hoping they come back if there's renewed interest.
    DFW Nerd no. 884 - Proud to [strike]be dealing with[/strike] have dealt with my debts
  • LMG1305
    LMG1305 Posts: 179 Forumite
    First Post Combo Breaker First Anniversary Xmas Saver!
    I love Angel Delight! The only one in my house that really enjoys it, which I don't mind as it means there is more for me. I did buy the ready made pots but I thought they tasted funny, so didn't buy again. Banana flavour is my favourite, closely followed by butterscotch, then strawberry :)
  • redfox
    redfox Posts: 15,338 Forumite
    Name Dropper Photogenic First Post First Anniversary
    am I the only one who doesn't like it? Memories of being given this powdery tasting milky mess as a youngster makes me feel quite ill. :o
  • redfox wrote: »
    am I the only one who doesn't like it? Memories of being given this powdery tasting milky mess as a youngster makes me feel quite ill. :o

    You are not the only one redfox. I don't, and never have, liked anything made up with milk. And that includes rice pudding. There is one exception though and that's a nice steaming jug of custard!
    "If you dream alone it will remain just a dream. But if we all dream together it will become reality"
This discussion has been closed.
Meet your Ambassadors

Categories

  • All Categories
  • 343.1K Banking & Borrowing
  • 250.1K Reduce Debt & Boost Income
  • 449.7K Spending & Discounts
  • 235.2K Work, Benefits & Business
  • 607.9K Mortgages, Homes & Bills
  • 173K Life & Family
  • 247.9K Travel & Transport
  • 1.5M Hobbies & Leisure
  • 15.9K Discuss & Feedback
  • 15.1K Coronavirus Support Boards