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MSE News: Barclays bottom of MSE customer service table, as First Direct is rated top

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First Direct has once again been crowned king of customer service in MoneySavingExpert.com's biannual banking poll...
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'Barclays bottom of MSE customer service league, as First Direct retains top spot'

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'Barclays bottom of MSE customer service league, as First Direct retains top spot'

Click reply below to discuss. If you haven’t already, join the forum to reply. If you aren’t sure how it all works, read our New to Forum? Intro Guide.
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And the lack of value of these polls is, as always, emphasised by all the 'bad bank is good for me'/'good bank is bad for me' posts that just reinforce how subjective and ultimately pointless exercises like this are....
You can pay in cheques to First Direct at a post office instead if thats easier (use a HSBC envelope at the Post Office) or I think you can still post cheques to FD.
There's a pretty clear trend though. First Direct, Nationwide and the Co-op are consistently rated far more highly than the average of 57% great, HSBC and Barclays lower (HSBC especially recently).
It's the middle ground, the NatWest/Santander/Lloyds of the world where things are more mixed and these things become more "much of a muchness" simply because of the vast breadth of experience. Note that the ones near the top are the ones with fewer customers (FD and Co-op are tiny relative to the big four, and FD is notoriously choosy if not actively elitist, while Nationwide is big but not *that* big in the scheme of things) while the mass market ones are all hovering somewhere around 50%.
This isn't a full explanation, since there's other factors. To put it mildly your average FD customer is going to have a better credit rating and be better financially disposed because the bank is so choosy and there's so few of them, while the average Barclays or HSBC customer could come from any walk of life, get into trouble and be angry at the bank as a result. Lloyds and Halifax (LBG) in particular illustrate this perfectly - they're the biggest banking group in the table, absolutely massive with a huge branch network and customer reach... and they're slap bang in the middle of it!
~~joosy jeezus~~
I'd have to say that LBG aim to be as average as possible and have achieved that ambition.
To be honest in Halifax's case advertising with bloody Hanna-Barbera cartoons suggests that average is putting it a bit high...
~~joosy jeezus~~