Jamie Oliver

Any

Does actually anybody think that you have to have exactly the same food processor, pan and yoghurt that he or any chef uses on the TV?? If so, there is really no help for those people...

Unless it is a wok pan for example, where I a advised it will be easier cooking if it is iodinised pan or what ever...

Some of the bashig on here really is becoming ridiculous... I am out.

And apparently only heating engineers shouldn't go on the TV with a beer... everybody else can!:D

patchwork_cat

Any wrote: »

Does actually anybody think that you have to have exactly the same food processor, pan and yoghurt that he or any chef uses on the TV?? If so, there is really no help for those people...

Some will think it is essential yes, others will be influenced. That is why advertising and celebrity endorsement works, businesses spend a fortune on advertising, so it clearly works and it is very naïve to underestimate it.

I'll give you an example of how little some people know- yesterday my DH took some mince back to Morrisons as it had started to turn on it's sell by date. The butcher was called over and agreed and said you did keep it in the fridge, my dH laughed yes of course, the butcher replied that the other day he had someone who had kept it in a cupboard! :rotfl:

Any

patchwork_cat wrote: »

Some will think it is essential yes, others will be influenced. That is why advertising and celebrity endorsement works, businesses spend a fortune on advertising, so it clearly works and it is very naïve to underestimate it.

I'll give you an example of how little some people know- yesterday my DH took some mince back to Morrisons as it had started to turn on it's sell by date. The butcher was called over and agreed and said you did keep it in the fridge, my dH laughed yes of course, the butcher replied that the other day he had someone who had kept it in a cupboard! :rotfl:

Of course it works, for people who have money and like what they saw on TV it will be nice addittion. Approved by Jamie.
That is why and other chefs have a line.

BUT I would switch off a programme that included after every move of a chef "now, I am using Tefal pan, but you can have Tescos own, Sainsburys own, piece of metal sheet your husband cut off for the size of your oven".
"now, used the defrosted meat - it is defrosted because it was in the freezer before and I took it out the night before. Use the freezer if you are not going to use the meat you bought in the next few days - that way it will last longer...".

It is quite frankly just an excuse. "I cannot cook right now as I cannot have the same food blender as Jamie Oliver used on the TV. And he cooked with orange pan and mine is blue!!"

hunters

Any wrote: »

Does actually anybody think that you have to have exactly the same food processor, pan and yoghurt that he or any chef uses on the TV?? If so, there is really no help for those people...

Unless it is a wok pan for example, where I a advised it will be easier cooking if it is iodinised pan or what ever...

Some of the bashig on here really is becoming ridiculous... I am out.

And apparently only heating engineers shouldn't go on the TV with a beer... everybody else can!:D

Have to agree here, I love the pots and pans used on This Morning just because of the colour, not the make and there was one baking programme that used to be on where they all used bright coloured mixers, I could never make up my mind which one I would want.

Love Jamie and what he stands for and does so I'm watching to pick up tips.

Gigervamp

Regarding the product placement, as has been stated, it's entirely legal now. The show is on a commercial channel and is sponsored by Uncle Ben's (hence Jamie using Uncle Ben's rice in one recipe). It seems like every show on commercial channels is sponsored by one brand or another. I wonder if, without the sponsorship, would these shows even be made?

wilmari

Pucker deal Lewis!

ditsykitchen

Why is everyone criticising him for making money? Wouldn't you want to make that sort of money given the chance? Or does he have to stay poor to stay relevant? And as for charitable donations, he might donate 90% of his income to charity for all we know. Most people don't share these things publicly.

Goldiegirl

ditsykitchen wrote: »

Don't you think you're generalising a bit there too? I don't want to sound rude, but there's been so many arguments lately about this.


If Jamie didn't do this programme people would complain he was always cooking extortionately. Now he is trying to cook on a budget (something some who has been on TV and writing bestselling cookbooks since they were in their early 20s is unlikely to know anything about), he's being criticised for spending too much. People from the richer side of the fence criticise poor people for spending too much on non-essentials or ready meals. Poor people criticise the rich for the ways they spend their disposable income and not understanding cheap. I'm just sick of this stupid class war that seems to be going on at the minute.

On another note, I could spend less on shopping. But I like food and sometimes I like to buy nice ingredients. Now, I don't spend anywhere near what Jamie is proposing (is it really close to 30 quid a meal? :eek:), but I can't say that I wouldn't if I had a great deal of disposable income. Food's what I love and as it's my main hobby, so I don't feel like it's money spent on just survival fuel, which is how a lot of OS-ers seem to feel.

Sorry please no one get upset with me for disagreeing

The amount of thanks this post got suggests a lot of people agree.

Although I enjoy cooking meals and feeling that I've got value for money, I've stopped posting as much on the Old Style board, as I feel out of step, not being interested in getting 10 portions for 50p

p-pincher

It seems like nothing divides us OS'ers like a bit of JO. Personally I'm a fan. At the end of the day if you don't like him don't watch his programme or buy his books. I think his recipes look really nice, my kind of food but somebody like Mum would be horrified as not many of the recipes would be her cup of tea.

Very much in the style of the economy Gastronomy which is one cookbook that I regularly use.

honeythewitch

catkins wrote: »

I'd like to know how many, if any, other celebrity chefs have donated their books to libraries.

I get that we don't all like the same people but I really don't get the Jamie bashing. He is rich yes but I still think he is more down to earth than a lot of the chefs, has good intentions and seems a nice person. Some of them (Gordon Ramsey) I dislike intensely.

I would also like to say as much as I like Jack Monroe, some of her recipes are pretty tasteless although they are all really cheap.

She was having a dig at Jamie saying not everyone can buy fruit and veg from a market. She said there is no market where she lives so she has no choice but to buy from supermarkets. Well she lives in Southend, where I was pretty sure there is a market a couple of days a week, but there are definitely Asian supermarkets there where you can buy cheap fruit and veg, along with spices, herbs, big bags of onions, rice etc. There are also an Aldi and Lidl, both of which do the weekly range of cheap fruit and veg but she fails to mention that

At least by sticking to Sainsburys she can do recipes using ingredients available to almost everyone, and the prices can be checked online.
If someone can find it cheaper it is a bonus.