I love the asda ad...

Geordie_bear

My complaint is in, let's see how long this ad lasts!

AlTeREgO

Well i am one of those who hate the gocompare ads overall, but having just seen their christmas ad with louis spence i did have a chuckle :rotfl: what a nightmare before christmas that would be!

marisco_2

Tropez wrote: »

That, I think, is part of it.

I also think it is the fact that for the longest time the Coca-Cola ad campaign barely changed. It incorporated the same theme of truck after truck stocked with Coca-Cola moving down the road to the tune of "Holidays are coming".

Most ad campaigns change year on year, whereas Coca-Cola's was static until around 2001 when they moved to more regionalised Christmas advertising, only to return to the more "traditional" advertising a few years later. Because most seasonal ads chop and change children forget them rather quickly but Coca-Cola's didn't and so every year, when kids see it again they remember it and it gets preserved in their mind. As they grow into teenagers and later adults the Coca-Cola "Holidays are coming" song becomes a memory of childhood and as such, becomes a reminder of (in many cases, not all, of course) happy times eagerly awaiting Christmas.

Many households have their Christmas traditions and obviously television has their own "traditions" for the festive period - Bridge on the River Kwai seems to be on every year, a Bond movie on Christmas Day, The Snowman, various Christmas specials of popular programmes repeated ad nauseum, the Queen's Speech etc. and for many this consistency becomes part of one's idea of Christmas, as much as trees, decorations, turkey, champagne etc. The Coca-Cola ad plays into that psychology by remaining so very similar each and every year.

Exactly this, very well said. It reminds me of Xmas because of all the colourful lights, no more no less. I cant believe how some people get so hung up on a thirty second advert. Do they really have that much importance and influence on what folk do or think? I am still staggered that Asda got so many complaints. Good grief clearly those 1000 people have nothing better to do with their time. I use advert time to go and make a cuppa or check my emails and miss most of them.

marisco_2

globetraveller wrote: »

I don't like it but would never dream about putting in a complaint. The reason I don't like it, is that it shows Christmas as something to dread. If you are a single parent, you do have it all to do and its just so tiring.
At least Asda could show the time saving prepared veg

Nooooo, that would get my 'sickly sweet, to good to be true' (literally) stepmother complaining that people were being encouraged not to do everything for Xmas from scratch. Advertisers are never going to please everybody, as this thread proves.

VfM4meplse

With the exception of M&S, the retail stores seem to have raised their game this year when it comes to advertising. My favourite is this short but sweet offering from Tesco.

custardy

victory wrote: »

Have you seen the asda ad where the mum rushes around trying to make xmas perfect and at the end she sits down exhausted and her OH says 'what's for tea love?' Excellent, it has had over 1,000 complaints so far and Asda have said that they are not taking it off even though the complainers say it is not true to life as men play a large part in the pre-organizing of xmas and are very involved with buying presents,family etc.

I reckon it is hilarious and very true:rotfl:

How much is xmas down to us ladies?;)

True I suppose.
however you have to key in that women have all day at home(generally with a teacher/nursery covering childcare for them) whilst men have to work.

Tish_P

I think you might be confusing "women," as in the people who actually exist and make up about half of the UK workforce, with "sitcom wives of the 1950s" there.

custardy

Tish_P wrote: »

I think you might be confusing "women," as in the people who actually exist and make up about half of the UK workforce, with "sitcom wives of the 1950s" there.

you mean like the stereotype in the Asda ad?

Tish_P

I haven't seen the ad, but yes, it sounds like it trades on exactly these clapped-out sexist stereotypes (which are bad for both men and women, IMO).

Girlzmum

Fuzzy_Duck wrote: »

My OH is quite capable of sorting out Christmas, but he will leave it until the last minute! I'll stress about it at least a couple of months before and he'll go into town a few days before Christmas and get everything he needs without fuss!

My DH is in this category as well - its stresses me out beyond belief, when I was pregnant with eldest he said he would wrap presents to save my back, I ended up getting up at 5am on Christmas morning to wrap them! I admit I do most of the 'work' for Christmas, but it means I have control over what happening and I'm happy that way (yes, I'm openly admitting I like to be in control!) I will be the one running round shopping, getting food and cooking the meal on Christmas day that I won't get to eat because I have to go to work.

He is a lot of help but he usually gets in my way! I have to let him do the decorating now as I have problems with my leg after breaking my knee.