Tesco Price Inequality - Over 3 times dearer in Liverpool Extra ??

Felix_the_Foccer

For years now, I've always bought lots of the Tesco Value Lemonade (was 18p a bottle). Tastes fine to me and was good value.

Now it's been rebranded as Tesco Everyday Value Lemonade, (which is 17p for a 2L bottle).

For well over three months now, the largest Tesco store in Liverpool, the Tesco Extra in Liverpool 8, has stopped stocking it altogether, and their cheapest lemonade is the Tesco Sparkling Lemondade, which is more than three times the price, at 57p for a 2L bottle.

Yet all the other Tesco stores I've been to are still selling the cheap one ... even the little tired old Tesco store about a mile away still stocks it ...

I've asked the Manager weeks ago who, this morning, has said it's up to Head Office to supply the store, they've said they have "delivery difficulties" (what? for 3 months?? and why can all the other Tesco's get it?)), and I've got fed up of calling the Customer Service Number, only to hang on waiting for ages only to get cut off before you get through to anyone ...

It seems to me, what with the Tesco promise of 'Every little Helps', Tesco (for whatever reason) are ripping the people of Liverpool 8 off with prices three times higher for what is (probably) an identical product ...

Any thoughts anyone?

As I go off and relax with my premiun lemonade from Tesco Extra (Liverpool 8), over three times the price of other Tesco stores ... :beer:

calleyw

google price flexing

A supermarket is a business and can charge what they want. It is up to you as the consumer to decided if you want to pay that price. If not then walk away.

Yours

Calley

Felix_the_Foccer

That's not my point. I know they can charge what they want.

My point being, when almost every other Tesco store I've been in (including the much smaller, tired looking stores) all have the 17p value lemonade readily available ...

Why then, has the largest Tesco store in Liverpool (Park Road Extra, L8) stopped stocking the value lemonade for some three months, and their 'chepaest' alternative is over three times as much ???

In a densely populated area that you could hardly describe as affluent, it doesnlt seem to fit in with their promise of 'Every Little Helps'.

I've tried to ask them why but I'm yet to get a straight/believable answer.

steviedeal

Depends on the areas and store type. Where i work the store is branded either a value, mixed mission or premium. depending on the local area etc.. depends on which one you are in and that depends on what you sell, so a value store will stock more value lines and give more space to them and very little if any space to premium, mixed mission is more for the family shop where they will stock value and premium but with a push towards bigger packs for the family shop, and them the premium stores (which i am in) stocks more branded and premium own label ranges, a larger fresh fruit/meat and chilled foods range and very little (think we have 10) value lines in the store.

The store im at customers want premium and are willing to pay the extra, i was at a value store a few months ago and that was the complete oposite and any premium lines we did stock were always reduced as no-one bought them.

All the plans for what items we stock are also sent down by head office, we do get a chance to add a few select products into our range at store level along with local products but that is it.

DylanO

You'd be hard-pushed to find any 'value' products in supermarkets around here. If the supermarket isn't making any money on the product or there's hardly any call for it, then tough. You don't have a right to buy 17p lemonade from any particular shop.

rogerbarton

I'd suggest Sainsbury's Basics or Asda Smart Price lemonade is probably around the same price and the Sainsbury's version, in particular, is probably nicer than Tesco's equivalent!

Felix_the_Foccer

DylanO wrote: »

If the supermarket isn't making any money on the product or there's hardly any call for it, then tough. You don't have a right to buy 17p lemonade from any particular shop.

The Tesco Extra I'm talking about is the biggest in Liverpool, situated in a densely populated area of Liverpool, it's also an area with high unemployment.

To suggest there's no call for the value lemonade seems a bit ludicrous to me, when most other Tesco's carry it. I've just been in there and it's the same with the cola too. Why stock 17p Cola when they can charge over three times the price by carrying the 57p as the cheapest available?

Seems more like a rip-off to me. Or am I wrong and should I do my shop in the big extra here, and then jump in my car to the other Tesco about a mile away for the lemonade?

DylanO

Felix_the_Foccer wrote: »

The Tesco Extra I'm talking about is the biggest in Liverpool, situated in a densely populated area of Liverpool, it's also an area with high unemployment.

To suggest there's no call for the value lemonade seems a bit ludicrous to me, when most other Tesco's carry it. I've just been in there and it's the same with the cola too. Why stock 17p Cola when they can charge over three times the price by carrying the 57p as the cheapest available?

Seems more like a rip-off to me. Or am I wrong and should I do my shop in the big extra here, and then jump in my car to the other Tesco about a mile away for the lemonade?

How on earth is it a rip-off? You don't have any right to buy 17p lemonade. My god. Is this what the entitlement culture of such downmarket places has led to?

Felix_the_Foccer

DylanO wrote: »

How on earth is it a rip-off? You don't have any right to buy 17p lemonade. My god. Is this what the entitlement culture of such downmarket places has led to?

Not too sure who you think you are Dylan, with your 'downmarket' comments, but what I am saying is, why are we suddenly being charged over three times as much for what is essentially the same product?

Both the value lemonade and Cola are advertised online, and most other Tesco's i've been in carry them, so in the area which I'd argue needs them most, you expect me to say nothing?

steviedeal

It might be that the value stuff didnt sell well or wont sell well.

At the end of the day they are going to stock their stores with products matched to the area, its unlikley they are going to stock 100's of value lines in a store in the middle of knightsbridge etc...

I have 2 extras and a regular tesco close to me, one extra has quite a poor selection of foods and is more pushed towards homewares etc... and sometimes cant find everything you want all the time, the other extra has a large selection of pretty much everything. the regular tesco has a good range including a large ethnic section which you can pick up some great value a good quality items from, it also stocks lots of value lines, where asi went on holiday a few months ago and there was a asda there, didnt have any value items really and was more towards branded items or rounded priced items. all depends,

DCFC79

Its lemonade, dont shop at tesco if your that annoyed by it.