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Is Fairy Liquid a false economy? Blog discussion

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This is the discussion to link on the back of Martin's "Is Fairy Liquid a false economy?" blog. Please read the blog first, as the discussion follows it.
Read Martin's "Is Fairy Liquid a false economy?" Blog
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As to whether we all squirt the right amount, if you oversquirt the liquid then you get a sink full of bubbles and so adjust your squirt for next time... unless of course you like your bubbles I suppose.
I use Ecover and try to use as little as possible. It works well and is better for the environment too!
I used to use loads of it when I was a kid, so we could have the bottle for either water fights or making something !
We also used to use it as bubble bath, Matey was too expensive, we used to be able to get the bubbles overflowing the bath !! Might be why I have skin problems now though !
reminds me of toilet roll ads "even thicker, so you use less sheets" kinda thing, i still pull the same amount off the roll anyway, therefor using it up quicker - thats why i never buy the "quilted" stuff.
How dare you Martin !!??
peter999
On the subject of washing up liquid. There was a trend I noticed about 2 or 3 years ago where everybody introduced "concentrated" washing up liquid which came in a noticeably smaller bottle. I obviously switched to the concentrated version at the time and it did last a long time. Over the years though the same bottles have had the word concentrated removed and it became practically impossible to find one with it on. It seems the "concentrate" had become the standard dilution. Now we're back with the concentrated thing again. So is it more concentrated than before? or are they just performing the same trick twice?
I also remember how for years we got by with washing powder then they decided to tell us that powder doesn't dissolve properly so we needed liquid and associated balls, then they decided that tablets (which as far as I can tell are just impacted lumps of powder) and nets were better because they weren't as messy, then it was liquitabs....etc