Innocent Smoothies have lost their innocence - weights and measures trickery ...

Jeff_Bridges_hair

2sides2everystory wrote: »

Anyone know what the right price is tonight?

At Asda you can buy 750ml of Strawberry and Banana for £2.80 (shelf label says 'New') or 1250ml for £2.

Alternatively you can buy 750ml of the most expensive one - Pomegranates, Blueberries and Acai - for £1.50.

Got that everyone? Do keep up at the back - there'll inevitably be questions in the house before Christmas - usually prefixed with
"Mum, can we have some ..."
OR
"Dad, shall we get some ..."

Amazing. i cant believe a shop has the cheek to price different flavours of something along with different sizes at different prices..

Whatever next - the end of stores doing in house promotions on stock they need to shift before it goes off and they have to write it off the balance sheet.

It'll never catch on, you mark my words

2sides2everystory

Jeff_Bridges_hair wrote: »

Amazing. i cant believe a shop has the cheek to price different flavours of something along with different sizes at different prices.

Can't you? I can. It has the effect of misleading a proportion of customers who aren't so sharp. The resultant is that a proportion of those then part with their money too easily.

If you believe this kind of marketing is fair play then it is sad to say but you may well share some of the same powers of deduction as those employed in the mind of a crook.

If you walk into Asda and find one display that appears to restrict the number of flavours available at the lowest price per litre but is promoting flavours similar to those missing e.g. strawberry with something else at a "New" high price instead of the bestseller strawberry and banana, but in a different part of the store the original bestseller can in fact be found at the lowest price, then it is inevitable that the majority of consumers might not find it, and would be confused. Some will have been misled into buying the "New" strawberry combination believing that the old one was no longer available.

That looks to me like a kind of "bait and switch" which I reckon might be unlawful.

When a family member goes to shop and where Innocent Smoothies are a desired routine product in that family, there is also likely to be a family preference for certain flavours. It follows that the bestseller flavours like strawberry and banana are most likely to be on the family shopping list. If that family member arrives at the usual place in the chilled juice aisle of their local store, and finds a myriad of large shelf labels indicating a promotional price apparently on every flavour, but when they go to take a strawberry and banana they find it is actually strawberry and something else and at a "New" £2.80 not £1.50, then they are instantly thrust into a dilemma based on a desire not to disappoint someone in their family.

So, do they make a mental note of the problem and go and hunt in some other corner of the store to see if they can find where Asda have hidden the original bestseller, or do they not buy, or do they pay £2.80 on impulse for 750ml of "New" strawberry stuff?

Azari

2sides2everystory wrote: »

If you believe this kind of marketing is fair play then it is sad to say but you may well share some of the same powers of deduction as those employed in the mind of a crook.

Sadly, there are a few people here who patrol the forum and ridicule anyone who has a complaint against any company.

They suffer from an excess deference to authority or power - a desire to always defend those they see either having power, either legal or commercial, over them.

In their minds if someone is in a position of power (or are are acting on behalf of a large company) they must be in a better position to know what is correct that a mere customer.

For them, no matter how convoluted and extensive the small print - or how small and difficult it is to locate, no blame ever devolves to the company when someone falls foul or an unreasonable and well hidden clause. Any activity by a company that is not out and out illegal is automatically completely acceptable.

You could make a list of about half a dozen people who regularly post on this forum who fit this description.
.

DCFC79

You back on this again, does it matter what the right price is, you could email innocent and ask what the rrp price is. Oh and none of it is trickery at all.

MamaMoo_2

I find that if something I want isn't in it's usual place, I ask a member of staff to find out of they have it in stock.
Currently, Asda are selling 900ml bottles of Innocent Orange juice for £1.98 (or 3 for £5) however, the 1.35l bottles are currently on offer at £1.50. The 1.35l bottles are on an end of aisle display, the 900ml bottles are in the usual ace for orange juice.
I knew I wanted the 1.35l bottle, but couldn't see any, so I asked an Asda elf, and they showed me to the end of aisle display. Very simple
Supermarkets switch around all the time. I make a point of going up and down all the aisles anyway, so if something's moved I usually find it. I wouldn't call it trickery. I just buy whatever's the best value. And I'd say that's a fair representation of what the average consumer would do too, so I doubt it's illegal. I don't think you give the average Joe enough credit as to how they would deal with such a situation!

k3lvc

2sides2everystory wrote: »

That looks to me like a kind of "bait and switch" which I reckon might be unlawful.

I genuinely look forward to a court case where you take either Asda or Innocent to court over their pricing policy.

Just as a question for you - and I'm genuinely interested given this is my line of work (albeit not for Innocent or Asda) - would you expect all the 750ml Smoothies to be priced at the same level or to pay based on the ingredients/production costs of each flavour

Azari

k3lvc wrote: »

I genuinely look forward to a court case where you take either Asda or Innocent to court over their pricing policy.

Just because something may be illegal does not mean that a member of the public is likely to start a court case.

Just as a question for you - and I'm genuinely interested given this is my line of work (albeit not for Innocent or Asda) - would you expect all the 750ml Smoothies to be priced at the same level or to pay based on the ingredients/production costs of each flavour

For my part, that really depends on how any POS advertising is displayed.

If you have a large poster with the names of all the flavours displayed and one large price then tacking on asterisks and small print to state that a couple of the displayed flavours are actually more expensive is, whilst legal, tacky and deceptive.

Sadly, in this day and age, everyone expects advertisers to behave in a less than honourable manner so it's accepted as normal practice.

If on the other hand the flavours are all displayed but there is a flash saying "Special offer: flavours A,b, and C at 99p", then that is perfectly honest and not deceptive.
.