Anyone else annoyed at CH5 milkshake?

esmf73

I've told my boys that the adverts are just people saying buy me buy me buy me - and that we are all clever enough to know that little boys don't want little girls toys - and that Mummy knows best when it comes to deciding what to buy. However when something like Domestos comes on the TV - they usually say to me - Oh Mummy - you want to buy that don't you because we don't want nasty germs in the toilet making us ill!

They've only been exposed to adverts for a year as previously we were in Cyprus and the TV we got was very much like BBC1 - no adverts! It never ceases to amaze me how an advert for something that a child can't possibly want - ie Domestos - can influence the child into thinking that this is the ONLY product that can do the job!

gill_hc

My kids are constantly singing "go compare" - only DD2 is singing it as "uncle bear"!! Thing is they don't even watch much commercial tv - they got it from you've been framed which we watch as a family as part of saturday night treats night !!

If you've got sky playhouse disney is very good (channel 611/612) - its advert free and a lot of its programmes are very education based. Think you have to take the kids mix to get it but my 6 and 4 yr olds love most of the programmes.

samsil

ha ha this one stuck a chord, I am so sick of my 3 year old boy saying "MUMMY MUMMY I want that ozbozz scooter/innocent fruit tubes/buzz lightyear dress up outfit..had to laugh though when he said he wanted some VEET hair removal cream

xmaslolly76

There is a country somewhere that has banned all direct advertising to children and they are not allowed to show these adverts until a certain time of the day ie: when littlies are in bed. Apparently it has made a big difference to the way children perceive what they want and what they need and are less demanding on the parents when it comes to asking for things. My 8 year old wants everything he sees on these adverts but soon forgets about it once its gone if he really wants something it goes on his wish list which we use to buy him xmas and birthday presents.

kelloggs36

My children don't bother with the adverts - for singing yes, but they don't ask for any products - ever, even at Christmas and birthdays and yes, they DO watch the commercial channels. I think it is because they know that the answer will be 'no, you can't have it.' or 'No, you don't need it.' Businesses need to advertise - it is up to parents whether to purchase any items requested by their children - they won't die if they don't get it!! They will learn to switch off from the adverts.

Fang_3

kelloggs36 wrote: »

My children don't bother with the adverts - for singing yes, but they don't ask for any products - ever, even at Christmas and birthdays and yes, they DO watch the commercial channels. I think it is because they know that the answer will be 'no, you can't have it.' or 'No, you don't need it.' Businesses need to advertise - it is up to parents whether to purchase any items requested by their children - they won't die if they don't get it!! They will learn to switch off from the adverts.

I think you've been affected by it a bit too much!;)

monicaj

To me it's no different to taking my daughter out of the house, be it to the local newagents, shopping to Tesco, a day at a theme park etc etc - there will always be items strategically placed (merchandised) to attract her but she doesn't bother ask because she knows she won't get - that's life I'm afraid and she understands that toys are very special treats usually for birthdays and Christmas.

Stephb1986_2

When I was a kid my mum turned down the adverts so I wasn't brain washed she still does it now lol.

I wondered why my niece was saying she wanted polly pockets for her birthday now I know why!

Same with the Lellie Kellys she wanted the other month I bought them for £55 and the were ruined within 2 wears.

Steph xx

paulwf

Coveredinbees!!!! wrote: »

yea but directly marketing to children is just wrong they could have something for children but not aimed directly at children. She's too you to understand yet but there is no way she's going to own a polly pocket.

Since advertising junk food on kids TV was banned commercial stations have struggled to make their children's programming pay. Look at ITV which now shows Midsomer Murders in their CITV slot.

You could let your feelings known to Ofcom and Channel 5, they can't do anything unless they get feedback. However be prepared for Channel 5 to ditch children's TV completely if they can show relevant advertising.

Make sure you let your MP know your views on the plans of the coalition government to reduce the output of the BBC - chances are kids TV would be the first to go. You can generate a letter here:

http://www.38degrees.org.uk/page/speakout/bbc-license-fee?js=true&zip=TN37+7EA

If BBC kids programming is cut then there will be no alternative to advertising led TV.

So do something...Ofcom, Channel 5, your MP...whatever you feel best, one thing is for sure though, no one will be taking notice of anything written on a web forum.

Tropez

To be honest, that's how it has been for a long time.

Sure, perhaps individual programme sponsorship is a relatively new thing but when I was a kid watching CITV or the various kids shows on a Saturday and Sunday morning we were bombarded with adverts for everything from toys and games to chocolate and crisps.

It is the way of the world and in some cases much needed. Major broadcasters such as ITV have lost millions due to both the recession and the increased competition from other channels offered by the market adoption of services such as Freeview and Sky. Advertising revenues, particularly in lucrative children's markets, provide much needed income and the ability for networks to continue to provide such programming. Would you rather that Channel 5 showed no sponsor advertisements but then cut back on children's entertainment?

It is something we'll grow up with. Advertisements are part of the world in which we live. It doesn't matter if it's children's television or a night out at the opera, we will be confronted with some form of advertisement. If the adverts start to effect how your child behaves then you will need to discuss this with her as best you can.