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"Made with real ingredients" and other virtually meaningless marketing statements?

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  • esuhl
    esuhl Posts: 9,409 Forumite
    Part of the Furniture 1,000 Posts Name Dropper
    It's not a marketing claim, but I had to laugh when I saw a sign outside Boots that said "EYE TESTS AVAILABLE TODAY", and then in small print "(subject to availability)".

    Eye tests are available if they're available? Well, who can argue with that?

    Our local petrol station also had a big banner up briefly that said "Just paying for fuel? Use our night-pay window - open 8am to 6pm."
  • hannah899
    hannah899 Posts: 1,165 Forumite
    I've been Money Tipped!
    edited 31 March 2010 at 10:52PM
    i like the new hellmanns tomato ketchup.
    "over 25% more tomatos then heinz". Then on the list of ingredients it actually says "169g of tomatoes per 100g" of tomato puree?
    no mention of tomato puree in heinz ketchup. Its utterly disguisting too
    it might not be much, but its better than a kick in the teeth:rotfl:

    2010 WINS: £80 SURESWEEPSTAKE, 2 FLIP MINO HD CAMCORDERS, TRIUPH CRYING WOMEN LINGERIE, TOY STORY3 LOTSO TEDDY BEAR, £150 BERRYS VOUCHER, XBOX 36O WITH KINECT
  • DarkConvict
    DarkConvict Posts: 6,346 Forumite
    Part of the Furniture 1,000 Posts Name Dropper Combo Breaker
    I noticed some clear advertising on robinson's cordial.

    Tick - No added Sugar
    Tick - Artificial flavourings
    Tick - Artificial Sweeteners

    The ticks to make the bad points, look good.
    Although no trees were harmed during the creation of this post, a large number of electrons were greatly inconvenienced.

    There are two ways of constructing a software design: One way is to make it so simple that there are obviously no deficiencies, and the other way is to make it so complicated that there are no obvious deficiencies
  • raphanius
    raphanius Posts: 1,338 Forumite
    Part of the Furniture Photogenic Combo Breaker
    macdonalds nuggets - "now made with real chicken" is my fave
    Wins: 2008: £606.10 2009: £806.24 2010: £713.47 2011: 328.32
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