"Made with real ingredients" and other virtually meaningless marketing statements?

hairy_g

snugglepet20 wrote: »

My point was about the ridulously small and inconclusive amount of 'evidence' they use to back up the claims not a word for word quote of an actual advert.

I agree, now please tell me if my maths are wrong.
47% of 71 = 33.37 women.:rotfl:

Paul_Herring

snugglepet20 wrote: »

My point was about the ridulously small and inconclusive amount of 'evidence' they use to back up the claims not a word for word quote of an actual advert.

And my point was the use of weasel words which usually go unnoticed or forgotten, which you admirably demonstrated by omitting them in your example, and further compounded by implying that their omission has no effect on the claim.

They are allowed to claim the corrected version of that quote.

They are most certainly not allowed to claim what you posted originally.

The fact that most people think they're the same (which is what the advertisers are after) makes the former meaningless (the topic of this thread) and the whole situation somewhat worrying.

elfen

I do love it when they use an unfeasibly small survey amount to work with. I mean, come on! At least do it in the 100s so we trust you a bit more

snugglepet20

Thank you Elfen you understand the spirit of what I was was saying. Pauland Hairy g you are just nit-picking.

alunharford

Kills 99.9% of bacteria.

ie. It nearly works...

Paul_Herring

elfen wrote: »

I do love it when they use an unfeasibly small survey amount to work with. I mean, come on! At least do it in the 100s so we trust you a bit more

It's perfectly possible to get meaningful surveys on only small samples, provided you observe certain criteria. That's not to say that's what these companies do however. And I suspect they don't.

snugglepet20 wrote: »

Thank you Elfen you understand the spirit of what I was was saying. Pauland Hairy g you are just nit-picking.

Nit-picking? Hardly. They come up with a carefully constructed sentence which implies something else, and the vast majority of people believe that they are saying that something else, and fail to see what they are actually saying.

If you fail to see the important difference between the two, I can see why you're under the impression it's nit-picking, but it really isn't.

EycplUK

I must admit that i enjoy a nice smoked kipper , real smoked not chemicalized ! in Morrisons the other week and got my usual pair of Kippers for Sunday Brekkie , on the label it stated .....................
" May Contain Fish " !!!!!!!!!!
I Give Up ! :mad:

Sami_Bee

If I wasn't such a lazy mare, I'd probably complain about the nuttella advert that says something like; a serving contains x hazelnuts, x milk and x cocoa - completely ignoring the sugar content.
It also says the energy is released slowly, funny that I was under the impression that a foodstuff that's main ingredient is sugar would give you energy pretty darn fast!

nzseries1

nickmack wrote: »

One of the current trend of marketing phrases is the use of 'Unlimited'

This is inevitably followed in the small print by a fair use notice with a specified maximum.

Unlimited means without limit!

This annoys me so much that I refuse to buy anything from any company that does this.

Tesco, Vodafone, I'm looking in your direction.

Apparently they get around it by, when asked, they point out that the experience is unlimited, not the bandwidth. That's got to be the meaningless statement of the decade.

Evansangel

nzseries1 wrote: »

This annoys me so much that I refuse to buy anything from any company that does this.

Tesco, Vodafone, I'm looking in your direction.

Apparently they get around it by, when asked, they point out that the experience is unlimited, not the bandwidth. That's got to be the meaningless statement of the decade.

I had unlimited texts with Tmob, on my bill it said "9999999 texts"

Now im on 3, you only get 3000 unlimited texts...