"Made with real ingredients" and other virtually meaningless marketing statements?

downshifter

The same thing occurred to me re the Aero advert, if it's so full of air bubbles then how is there any room for chocolate? It put me off buying the product. I'd love to know what the discussion was re this with Martin. Don't they test slogans on real people before coming out with them?

What gets me though is how patronising these and other ads are, they must think so little of their customers, have so little respect for them (us) that they use all these ruses and cons to get one over us. Advertising is a terrible thing, I do literacy mentoring with people with learning difficulties and many of them take these ads at face value and believe them and hence buy the products. I do my best to help them to analyse what the advertisers are really saying but it's probably a losing battle.

DS

SandLake

I've always liked Cadburys Flake - tastes like chocolate never tasted before - as opposed to???

curriej99

There was a good one a few years ago, if I remember correctly, whereby the manufacturers of Radox, the bubble-bath product, claimed that their (then only) product was at once 'relaxing' and 'invigorating'. What a trip that must've been!

snugglepet20

The best ones are the beauty adverts:

Super volumising ultimate mascara for super sexy lashes
(model styled with lash inserts)
So your mascara does naff all then?

Women everywhere love our super anti-ageing cream they agreed it gives beautiful skin and dramatically reduces fine lines and wrinkles
(47% of 71 women surveyed agreed)
Pretty conclusive stuff!

Using our conditioner makes hair up to 40% smoother and reduces breakage
(versus non-conditioning shampoo)
Really?

hairy_g

When taking my Clait exam, the last page of the questions said:
" This page has been left intentionally blank ".

glider3560

hairy_g wrote: »

When taking my Clait exam, the last page of the questions said:
" This page has been left intentionally blank ".

All exam papers say this - some just say "Blank Page". I assume it is so people don't panic that a page of questions may be missing!

katiecoodle

I love the packets of Fox's biscuits which have a pic of half of a colossal biscuit on the front (the picture of the full one would be bigger than the packet) and then it says in tiny writing "Biscuit shown not actual size". As if we can't work that one out ourselves.

hairy_g

glider3560 wrote: »

All exam papers say this - some just say "Blank Page". I assume it is so people don't panic that a page of questions may be missing!

In both cases the page is no longer blank, why not say " no further questions ".

Paul_Herring

snugglepet20 wrote: »

Women everywhere love our super anti-ageing cream they agreed it gives beautiful skin and dramatically reduces the appearance of fine lines and wrinkles
(47% of 71 women surveyed agreed)

Or something like that.

You're not watching them closely enough.

snugglepet20

Paul_Herring wrote: »

Or something like that.

You're not watching them closely enough.

My point was about the ridulously small and inconclusive amount of 'evidence' they use to back up the claims not a word for word quote of an actual advert.