£3 (approx) cream tops the anti-ageing charts

akh43

Anti-wrinkle eye creams: Anti-wrinkle eye creams compared. We spent £32m on eye-care products in 2008. But as Which? testing reveals, we could all save ourselves some money. The cost of an anti-wrinkle eye cream is no indicator of effectiveness. Although each product in our test improved wrinkles for some testers and did nothing for others, even the best-performing eye creams made only slightly more improvements than poorer performers.

We tested 13 products, ranging from a £3.21 Simple moisturiser used as a control product to mass-market and luxury brands that make anti-wrinkle promises – for example, that your face will look ‘visibly younger’. We found that none of the creams worked on all of our testers, but the Simple moisturiser worked just as well as more expensive creams, including one that costs almost £49. Anti-wrinkle eye creams These anti-wrinkle eye creams are better performers, but no better than moisturiser

Better performers, but no better than our cheap moisturiser

Nivea Visage Anti-Wrinkle Q10 Plus Eye Cream 15ml £9.99 (£6.66 per 10ml)
The Nivea cream was our testers’ favourite. Comments included: ‘It felt good’, and ‘[it] made [my] skin softer’. However, it may have been hard for our testers to judge changes from memory, and their impressions often didn’t tally with the panel’s assessment.

L’Oreal Revitalift Double Lifting Eye Cream 15ml £15.99 (£10.66 per 10ml) Product to be reformulated at the end of 2009.

Simple Kind to Skin Replenishing Rich Moisturiser 125ml £3.21 (£0.26 per 10ml) This moisturiser was our control product. Simple didn’t make an anti-wrinkle eye cream when we began testing, but it does now.

Olay Total Effects Eye Transforming Cream 15ml £16.63 (£11.09 per 10ml)

Dr Brandt Lineless Eye Cream 15g £48.93 (£32.62 per 10g) This is not the same as Dr Brandt Lineless Cream, which is being investigated by Trading Standards following concerns raised by Which? about one of its ingredients, carbon fullerenes. Some experts fear it may be toxic if able to penetrate the skin. Dr Brandt Lineless Eye Cream doesn’t contain fullerenes.

Moderate wrinkle reduction Anti-wrinkle eye creams

These creams gave moderate wrinkle reduction in our tests
Logona Age Protection Eye Gel 20ml £26 (£13.00 per 10ml)

Clarins Advanced Extra-Firming Eye Contour Cream 20ml £31.33 (£15.67 per 10ml)

Clinique Repairwear Intensive Eye Cream 15ml £25.00 (£16.67 per 10ml)

StriVectin-SD Eye Cream 40ml £47.00 (£11.75 per 10ml)

Garnier Ultra Lift Anti-Wrinkle Firming Eye Cream 15ml £8.99 (£5.99 per 10ml)

Boots No 7 Protect & Perfect Eye Cream 15ml £16.50 (£11.00 per 10ml)
Check the price per 10ml. The Boots No 7 cream was almost a third of the price of StriVectin, but – as StriVectin has 40ml in a tube compared with Boots’ 15ml – they work out to be around the same price per 10ml.

Avon Anew Rejuvenate 24 Hour Eye Moisturiser 20ml £15 (£7.50 per 10ml)

Least effective

RoC Retin-Ox Intensive Anti-Wrinkle Cream (Eyes) 15ml £19.95 (£13.30 per 10ml) Product to be discontinued from October 2009

What really works?

Dr Tamara Griffiths of the British Skin Foundation says the best laboratory evidence of deeper skin repair of coarser wrinkles has been associated with longer-term use of treatments containing retinoids, or vitamin A derivatives, which are available only at prescription-strength from a doctor, making them an expensive option that can irritate skin. Dr Griffiths says: ‘Other “active ingredients” in the creams we buy in the shops, such as retinol (another member of the “retinoid” family, or peptides (the building blocks of proteins), may have some effect, but possibly not as much as we’re led to believe. Companies don’t need to demonstrate research of the same standard required for drugs to prove their products work. ‘We need to have realistic expectations too, even with prescription products. There are lots of structural changes to our faces as we age, so it’s not just our skin that makes us look older. A pricey eye cream can equal better packaging and more luxurious ingredients, but won’t necessarily work better.’ To avoid lines around the eyes, don’t smoke and wear UV-absorbing sunglasses. Dr Griffiths says: ‘The best prevention is an adequate sunscreen or cream containing one.’

MrsBartolozzi

divadee wrote: »

i have used simple for about 5 years, gutted now as a) it will go up in price and b) it will be out of stock everywhere.

i used to regularly get it 2 for £4 at sainsburys.

I know what you mean, I've been using it for nearly 2 years now and love it! I thought exactly the same about the price. I stocked up when Tesco had it for £2 though so I've go plenty for a while but I can't see it staying £3 once this gets out.

tara747

I must say, I didn't notice a big rush in Boots today like there was for P&P!! Maybe nobody's read the article :rotfl: or they haven't done a big TV splash. Remember, P&P was on Horizon or something so got a lot more exposure - and the news IIRC.

glitzy

Superdrug have it for £2 until 1/9/09

joolsybools

I use E45!

skibster

Does anyone know what, if any, spf factor the Simple moisturiser has? From what I can find, the product states it has "UV filters", but mentions nothing about what spf it is?

freyasmum

MrsE wrote: »

I think there's a feel-good factor to using the expensive stuff:o

It's all to do with the packaging that looks nice and the fact that you go to a counter and purchase it specially, rather than just grabbing it off the shelve while doing your grocery shop and all that. And, of course, it costs a lot more, so it must work, right?

MrsE - give me your money and I'll give you a prettily packaged tub, full of simple moisturiser



Vaseline isn't great for your skin as a moisturiser, btw - it's a barrier (great if you're going a walk in harsh winds, etc) product and contains mineral oils

KiKi

It wasn't clear to me when I first read this, and given the discussion about face moisturisers I just thought I'd point this out to anyone else who didn't realise...

...this was testing EYE CREAMS and not face moisturisers.

Whilst I absolutely subscribe to the fact that expensive moisturisers are not necessarily effective, wrinkles around the eyes are deeper, and the eye area is more prone to sun damage. The testers would have tested the creams around the eyes only. The comparison of these eye creams, therefore, to the same brands of face moisturisers is not particularly valid.

I personally truly believe that the best defence you can give your skin is staying out of the sun, wearing SPF every day and taking your make up off at night!

Just thought I'd point that out in case, like me, other people weren't clear on what they tested!!

Cheers
KiKi

louise3965

If anyone lives up north, Boyes are selling the small size pots of nivea Q10 anti wrinkle eye cream that came top for 59p each or 2 for £1

Lütz_Pangaloo

louise3965 wrote: »

If anyone lives up north, Boyes are selling the small size pots of nivea Q10 anti wrinkle eye cream that came top for 59p each or 2 for £1

I thought all Northern birds used lard!



EDIT: Well that's what they taste of when I snog 'em!