£3 (approx) cream tops the anti-ageing charts

Tibbs,The_Freebie_Hunter

Quoted from Marie Claire e.mail:

Ladies, get ready for a stampede. First experts tipped No7's Protect & Perfect as the ultimate wrinkle buster, and now a £3 budget cream has topped the charts as the ultimate budget anti-ageing buy.

Consumer group Which? conducted the survey, and declared Simple's £3.21 Kind to Skin replenishing moisturiser as effective as rivals costing 60 times as much.

In fact, it was named more effective than a host of expensive alternatives, even though it was the cheapest product to make the list.

Outperforming an array of big brands, Which? tested twelve chosen creams over a six-week period. A panel of women, aged 35 to 65 used the cream daily, then their effects analysed by a panel of experts, who compared before-and-after high definition photos of their skin.

Neither the women, nor the analysts, knew which moisturisers the testers had been using, to ensure impartial results.

The title of best overall cream went to Nivea Visage Anti-Wrinkle Q10 Plus Eye Cream, which comes in at a still very affordable £9.99

A Which? spokesman commented: 'On average, the creams showed only slight wrinkle improvement at best. The cost of an anti-wrinkle eye cream is no indicator of effectiveness. We found none of the creams worked on all of our testers, but the Simple moisturiser worked just as well as more expensive creams.'

If the Perfect & Protect effect is anything to go by, expect Simple's wonder cream to be causing a nationwide beauty stampede! Stock up now ladies, or miss out!

MrsE_2

Tibbs,The_Freebie_Hunter wrote: »

Outperforming an array of big brands, Which? tested twelve chosen creams over a six-week period. A panel of women, aged 35 to 65 used the cream daily, then their effects analysed by a panel of experts, who compared before-and-after high definition photos of their skin.

Twelves not many though is it. They should test the top 50 or something.

Tibbs,The_Freebie_Hunter

MrsE wrote: »

Twelves not many though is it. They should test the top 50 or something.

The Guardian quotes that:

Using volunteers aged between 35 and 65, Which? tested 12 anti-wrinkle eye products, including one that says it makes the face "look visibly younger", and found that none of them came close to eliminating or significantly reducing the appearance of wrinkles.

In fact, Simple Kind to Skin Replenishing Rich Moisturiser (rrp £3.21), which was used as a control product, outperformed a StriVectin-SDa eye cream, which retails at £47.

The last example alone shows that you don't need expensive anti-wrinkle creams, and that a 'simple' moisturiser can be just as effective.

Twelve is a reasonable number to test, as long as they covered as many different price ranges and claims as possible. The Simple moisturiser was a control - i.e. the base measured against.

The article then went on to add:

"...a consultant I know says the best-kept secret in the beauty industry is good old Vaseline..."

Lütz_Pangaloo

Tibbs,The_Freebie_Hunter wrote: »

The article then went on to add:

"...a consultant I know says the best-kept secret in the beauty industry is good old Vaseline..."

Indeed - although I find it's better to get the wrinkles out before I apply it, IYKWIM!

:cool:

emmasmum01

Simple actually do 2 types, a rich moisteriser and a light one. i use rich at night and light for daytime. i also use they're shower and bath creams which i can now get i my 99p store along with simple baby wipes that i use to cleanse and remove makeup. not found the moisterisers in my 99p store but sainsburys often have them but 1 get 1 half price. found its the only soap products that don't make me itch or leave my skin blotchy

Wortle

Whats the difference between a cream thats a " wrinkle buster" & an "anti-ageing"?...

What I mean is if you can only buy one which should it be?

Roger_Rampant

Wortle wrote: »

Whats the difference between a cream thats a " wrinkle buster" & an "anti-ageing"?...

What I mean is if you can only buy one which should it be?

They don't work so you shouldn't buy either, use moisturiser instead, far cheaper and equally effective.

tara747

Er, aren't these all moisturisers?

Westywoodpecker

I'm still quite happy with my cheap moisturiser from Aldi that also caused a stir a while ago. Just as good as any other expensive cream I'd say

Fire_Fox

I use this Simple moisturiser and I am frequently mistaken for being younger than my chronological age. :cool: I get it cheap from Bodycare and you only need to use a tiny bit so a bottle lasts me ages.

divadee

i have used simple for about 5 years, gutted now as a) it will go up in price and b) it will be out of stock everywhere.

i used to regularly get it 2 for £4 at sainsburys.