Seabrook Crisps

RichyRich

I couldn't believe it.

I can't believe it.

I don't believe it.

What is the world coming to? If you can't even rely....

I'm speechless.

Read the letter to find out why

Seabrook Crisps Ltd
Seabrook House
Duncombe Street
Bradford
BD8 9AJ

Dear Sir or Madam

Since being very small I have been a loyal consumer of your crisps, shunning the likes of Walker’s, KP, Golden Wonder and certain corn-based pseudo-crisps in favour of the Bradford-manufactured flavoursome crinkle-cut god-like delights that come out of your factory.

Since coming to university almost a year and a half ago, whilst being unable to obtain your products locally, I have nevertheless been extolling their virtues to anyone who would listen almost constantly. Whilst this has earned me a reputation of being rather sad by the unconverted few I have to say that the response received from those lucky souls to whom I offered a packet from the box of 48 I purchased from your web site last year has been overwhelmingly positive.

Since then, I noticed that the Sainsbury’s supermarket in Cambridge has started stocking the Original variety of Seabrook Crisps and, whilst I cannot take all the credit for this, would like to think that I have had a small part to play in their decision to carry the crisp that the South forgot, both by promoting the crisp to my contemporaries and by filling in one of those Customer Comment forms that they have by the Customer Services desk, not only with my desire to see your product lines stocked but also detailing your company name and address so that they could source them with relative ease.

However, as I am sure you will be aware, the Original variety, whilst a very noble crisp, is limited in its flavour and I began to get (non-pregnancy related) cravings for your delightful Beefy and Salt & Vinegar flavours so, on a recent trip back to the homeland (Thackley) went to the local Morrisons (Five Land Ends) in order to stock up on some Beefy and Salt & Vinegar Crisps to keep me going through the remainder of term.

Imagine my disdain when I noticed that the familiar plastic packaging that I had come to know and love had disappeared and had been replaced by a foil alternative. I could no longer “See what I Bought”.

Whilst at school, I remember visiting the Seabrook factory on a school trip and clearly recall the tour guide informing us that there was a very good reason why the company didn’t use foil packaging. As time has passed and I have slept several times since then, the exact reason has escaped me. Don’t ask me why, but your crisps just are not the same when eaten out of foil.

It’s one thing removing your eccentric use of quotation marks from your packaging (which, might I add, earned you fame in the Museum of “Misused” Quotation Marks) but to go against your Plastic Principles and offend your army of loyal supporters by subjecting us to Walkers-style soulless foil is, frankly, sacrilege.

Due to this unforeseen change in our potato-munching relationship, it is my sad duty to inform you that I have no option but to boycott your products, and discontinue my (unpaid) promotion of them, until a reversion to the former plastic packaging is fully restored.

Yours in shock
RichyRich


PS - I'm not the only one that feels like this, regardless of how sad it is to care.

RichyRich

They're just another crisp now :-(

wobbley

I'm a big fan of Seabrook too but was disappointed when they went all 'crinkley'.
I used to work for several delivery companies and remember their electonic gates. There was always a rush from asking them on the intercom to open them and trying to get back in the van and through the gates before they closed. I wasn't always successful and pictured them in the office having a real good laugh. I never got any cheap crisps either! My sympathy about the 'Thackley' thing! (tongue in cheek)

RichyRich

Stingy bug*ers

Are the gates at Duncomb St or Allerton Rd?

Rich

Nile

I used to enjoy their tomato flavour crinkle cut crisps but can't buy them any more.


In the 1970's I was a big fan of KP Bovril flavour crisps too...........am I allowed to mention a rival?

RichyRich

You are now they've gone all foiley

Basil_Fawlty

Did you get a reply at all?

RichyRich

I have only just written it and will post first thing in the morning.

Time to sign the petition methinks

*Louise*

First of all I would like to sympathise with your situation....


Secondly...what a great letter!

seabiscuit_2

oooh

im now having a craving for seabrooks - arrrggghhhh

i only discovered on going oop norf to bradford - seabrooks and curries - the real delights of bradford - many a happy night spent with a drink and a packet or three of seabrooks

and i agree - foil would ruin them

wobbley

RichyRich wrote:

Stingy bug*ers

Are the gates at Duncomb St or Allerton Rd?

Rich

The gates are on Duncombe St there is no access to their site from Allerton Rd, I dont think.
I just looked at their site on Google Earth it's just as I remember it and you can clearly see the gates. I would post a .KMZ but don't know how to do that on MSE. Now, where's that petition !